SEO Reporting

Google's search algorithm is a black box and nobody knows exactly how it works. SEOs have built a list of best practices based on testing and correlations, but nothing is ever guaranteed in SEO. This makes it difficult to report on SEO work, but these posts will help you track and report the right metrics for your campaigns.

By Andrew Dennis
22 Nov 2016

P1P Thanksgiving: What We’re Thankful For

During this holiday season I wanted to take some time to walk around our office and find out what the folks here at P1P are thankful for this year.
By Julia Holovko
24 Oct 2016

3 Reasons Why You Should Use Call Tracking in SEO

Call tracking is vital for local businesses in order to attribute leads to various marketing campaigns. Best of all, it can help local SEO as well.
By Andrew Dennis
11 Oct 2016

Link Strategy: Why We Don’t Chase Authority (Only)

Authority is an important metric in link building, but basing the entire project around any single metric is a mistake. The secret is not to rely on one metric.
By Cory Collins
23 Sep 2016

Penguin 4.0: Everything We Know So Far

Google has officially announced Penguin 4.0, moving Penguin into the core algorithm and updating in real time. Here's everything we know about this update.
By Cory Collins
13 Sep 2016

How to Review Backlinks with Majestic the Backlink Explorer – Tutorial Tuesday

Learn how a professional link builder does a quick analysis of a website's backlinks with Majestic in this step-by-step tutorial.
By Andrew Dennis
11 Aug 2016

Link Building as a Service: Why It's More Than Links

Link building isn’t a list of links. It’s a nuanced service that requires care, expertise, psychology, sales, and a strong understanding of the market.
By Cory Collins
01 Apr 2016

How Google Works: A Google Ranking Engineer's Story – Coverage & Analysis of SMX West 2016

Paul Haahr, Google Ranking Engineer, presented How Google Works, according to a Google Ranking Engineer at SMX West 2016. Full coverage and analysis. ##FEATUREDPOST
By Andrew Dennis
17 Feb 2016

Alphabet, AI, and Google: New Head of Search Announced

Amit Singhal, Google’s Head of Search for 15 of their 18 years as a company, is stepping down. Singhal has been instrumental in the evolution of Google’s search. ##FEATUREDPOST
By Ben Richardson
18 Jan 2016

Creating an Excel Macro for SEO

Have a repetitive task in Excel? Why not create a macro, and have Excel automate the task with a click of a button? Full walkthrough on how and why to create an Excel Macro.
By Andrew Dennis
30 Oct 2015

Google's RankBrain Algorithm: What, How and Why?

On Monday Bloomberg Business broke the story of RankBrain, a new algorithm, which Google claims is already the third most important ranking signal in search. RankBrain affects a significant amount of search queries, roughly 15 percent of all searches in Google.