SEO Reporting

Google's search algorithm is a black box and nobody knows exactly how it works. SEOs have built a list of best practices based on testing and correlations, but nothing is ever guaranteed in SEO. This makes it difficult to report on SEO work, but these posts will help you track and report the right metrics for your campaigns.

By Andrew Dennis
21 Dec 2017

Frosty the SEOman (An SEO Holiday Classic)

A fun SEO take on the Holiday classic "Frosty the Snowman" for all within the SEO industry to enjoy.
By Pankaj Mondal
22 May 2017

Testing if SEO is a Worthwhile Investment for Your Site

How do you test the merits of SEO for your company? Guest Author Pankaj Mondal explains some potential options for testing SEO for your organization.
By David Dalka
13 Apr 2017

Managing SEO Effectively and Meeting Your Team's Needs

The SEO and link building community has not been well integrated into organizations, and there are a number of challenges when it comes to managing SEO teams.
By Andrew Dennis
17 Feb 2017

How To Hire An SEO: Advice From Google

Do you need to hire an SEO? Look no further! In this 11 minute video, Google explains how to go about hiring an SEO, with full breakdown by Andrew Dennis.
By Andrew Dennis
26 Jan 2017

Agency and Client Relationships: Partnerships in Link Building

Lasting partnerships are founded on transparency, communication, and collaboration. Link building partnerships are built on these three fundamental attributes.
By Andrew Dennis
29 Dec 2016

My Top 5 List of SEO Events in 2016

The New Year is almost here, so I want to take some time to look back at what happened in SEO in 2016 and the trends, events, and stories I found significant.
By Andrew Dennis
22 Nov 2016

P1P Thanksgiving: What We’re Thankful For

During this holiday season I wanted to take some time to walk around our office and find out what the folks here at P1P are thankful for this year.
By Julia Holovko
24 Oct 2016

3 Reasons Why You Should Use Call Tracking in SEO

Call tracking is vital for local businesses in order to attribute leads to various marketing campaigns. Best of all, it can help local SEO as well.
By Andrew Dennis
11 Oct 2016

Link Strategy: Why We Don’t Chase Authority (Only)

Authority is an important metric in link building, but basing the entire project around any single metric is a mistake. The secret is not to rely on one metric.
By Cory Collins
23 Sep 2016

Penguin 4.0: Everything We Know So Far

Google has officially announced Penguin 4.0, moving Penguin into the core algorithm and updating in real time. Here's everything we know about this update.