While traditional and digital marketing utilizes similar tactics, it is important to not stunt your organic search efforts by expecting SEO strategy to follow the same rules that traditional marketing strategies do.
In every website migration, there is the introduction of risk. Although a drop in organic traffic and conversions isn’t guaranteed, there are steps that need to be taken to mitigate the risk during a website migration.
In the third and final installment of his series on the different SEO strategies needed for different industries, Michael Stricker discusses Your Money or Your Life (YMYL) sites and their corresponding strategies.
Different industries require different SEO strategies because each situation is unique. Search engines like Google weigh various factors differently depending on the niche, and you need to adjust your SEO strategy accordingly to be successful.
The “World Wide Web” is just one way we share data over the “Internet,” but they aren’t the same thing. Mobile apps, email, and smart devices all connect over the Internet, while browsers and search engines use the Web.