Link Building

Links are the backbone of the web and one of the strongest signals for determining search rankings. These posts will teach you how to build valuable backlinks for your website.

By Nick Cesare
03 Nov 2021

Is Google Biased?

Many people believe that Google is biased against particular views or websites. This is not the case. Google is biased, but they are biased in favor of good content and the interests of their paid advertisers.
By Natalie Thomas
13 Oct 2021

The Long-Term Value of Blog Posts

As a key element of many SEO efforts, marketers may wonder about how long blog posts retain their value. While there is no definitive answer, there are some consistent outcomes that can point us in the right direction to develop content with strong long-term value.
By Michael Johnson
03 Aug 2021

How to Submit Blogs: Guest Posting Do’s and Don’ts

If you want to guest post, you should make sure to be direct, research the site's audience, provide valuable information, and show examples of your work.
By DeVonta Johnson
06 Jul 2021

Managing Expectations for an SEO Campaign

Clients and SEOs will need to come together on establishing realistic goals, timelines, and communication for a strong relationship and SEO campaign.
By Amy Lyons
26 Apr 2021

Understanding the Google Local Pack

The Google Snack Pack is the top result for a local business query. The Local Pack (AKA Snack Pack) is a coveted place, and duly so for the traffic, it can bring a business if their site, online presence, and reviews are worthy. If you want to know more, snack on this.
By Izabelle Hundrev
19 Apr 2021

The Seven Deadly Sins of SEO

PAGES contributor, Izabelle Hundrev, keeps it real by putting the user at the center of search efforts and shares how to avoid the seven deadly sins of SEO.
By Andrew Dennis
31 Mar 2021

Linkable Content: How to Build Content that Earns Links

Ever wonder how to build content that will earn links? Andrew will guide you through smart questions and practices that will make your content link-worthy.
By Jordan Yocum
17 Mar 2021

The Jordan Yocum Interview

PAGES Magazine (virtually) sat down with Jordan Yocum, Digital Marketing Specialist with the Better Business Bureau, for a quick Q & A about his experience and the challenge he faced when building an SEO program from the ground up.
By Andrew Dennis
19 Jan 2021

Link Building Tactics 2021: Insight from 10+ Years of Building Links

There is one overarching philosophy worth following when building links - identify and emphasize value. However, in 2021 there are three distinct tactics you can use to put this philosophy into action. These link building tactics are resource promotion, mention link building, and content link building.
By Danica Barnack
18 Jan 2021

How Your Outreach Practices Should Change During and After a Pandemic

If part of your SEO or online marketing strategy includes building worthwhile links — which requires good, manual outreach — you may find yourself asking, “What changes should I make to my outreach campaign?” Guest author Danica Barnack explains why you shouldn’t have to make any changes…. if you’re doing it right.