Many people believe that Google is biased against particular views or websites. This is not the case. Google is biased, but they are biased in favor of good content and the interests of their paid advertisers.
As a key element of many SEO efforts, marketers may wonder about how long blog posts retain their value. While there is no definitive answer, there are some consistent outcomes that can point us in the right direction to develop content with strong long-term value.
The Google Snack Pack is the top result for a local business query. The Local Pack (AKA Snack Pack) is a coveted place, and duly so for the traffic, it can bring a business if their site, online presence, and reviews are worthy. If you want to know more, snack on this.
PAGES Magazine (virtually) sat down with Jordan Yocum, Digital Marketing Specialist with the Better Business Bureau, for a quick Q & A about his experience and the challenge he faced when building an SEO program from the ground up.
There is one overarching philosophy worth following when building links - identify and emphasize value. However, in 2021 there are three distinct tactics you can use to put this philosophy into action. These link building tactics are resource promotion, mention link building, and content link building.
If part of your SEO or online marketing strategy includes building worthwhile links — which requires good, manual outreach — you may find yourself asking, “What changes should I make to my outreach campaign?” Guest author Danica Barnack explains why you shouldn’t have to make any changes…. if you’re doing it right.