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January 20, 2020

How to Build Quality Backlinks for Your Hotel Website

Editor's Note: Today we have a post from PAGES magazine contributor Stephanie Sparks Smith, Founder and Digital Matriarch at Cogwheel Marketing.

January 20, 2020

Queries and Results -The Misunderstandings of Domain Authority (DA)? [VIDEO]

In our most recent video for Queries and Results, we discussed the Moz metric Domain Authority (DA).

January 15, 2020

Keyword Density Is the Worst Metric for SEO

The process of optimizing content for search — literally, SEO — is not formulaic. You can’t easily or effectively automate it, and what passes for “optimal” is constantly changing.

January 20, 2020

Interviewing for an SEO Job

Editor's note: Today we are thrilled to have Charles Taylor, SEO Manager of Verizon's Fios division, share his expertise with you all!

Charles discusses interviewing for an SEO job and offers tips on how to land your dream SEO job. Take it away Charles!

December 5, 2019

Queries + Results - How to Run a Successful SEO Campaign [VIDEO]

In this edition of Queries + Results, we sit down with Scott Eggenberger, who is an SEO, as well as a Digital Marketing Manager. Tyler Bain (Project Manager at Page One Power) manages Scott's campaign, and they have built up a great relationship through multiple projects over the years. Harris McMullin (SEO Consultant at Page One Power) and Michael Johnson (Sales Manager at Page One Power) join Scott and Tyler to discuss what it takes to run a successful SEO campaign - both from the perspective of the client, as well as the agency partner.

December 31, 2019

How to Unlock "Not Provided" Keywords in Google Analytics

With more than 70% of searches occurring on Google's search engine, tools like Google Search Console and Google Analytics have become indispensable. 

November 14, 2019

[Webinar Recap]: Linkable Content + Link Acquisition (with BKA Content)

We recently partnered with BKA Content to host a webinar about content creation and link building. This webinar featured:

December 5, 2019

NEW VIDEO SERIES: Queries & Results - Content Creation and Link Building

We're very excited to announce our new video series — Queries & Results!

In this series we will deep-dive into a variety of SEO issues and challenges that we see daily with our clients. The format for these videos will be a roundtable discussion with Page One Power employees and outside experts as well.

November 7, 2019

How to Make the Most of Your Surplus SEO Budget

Discovering you have some leftover marketing budget in Q4 is a lot like finding a twenty-dollar bill in your coat pocket. First, you’re excited to have found some extra money, then you wonder where the heck it came from, and finally, you start thinking about what you can spend it on. However, unlike the twenty-dollar bill, your 2019 budget won’t carry over to 2020 if you try to save it.

November 18, 2019

Different Industries, Different SEO Strategies (Part Three)

Welcome to the final installment of Michael Stricker's three-part series on SEO strategies for different industries. Let's see what Michael has in store for us today!

October 29, 2019

Different Industries, Different SEO Strategies (Part Two)

Editor's Note: In Part Two of his three-part series on the different SEO strategies required for different industries, Michael Stricker discusses optimal strategies for events, ecommerce sites, and blogs.

November 18, 2019

Different Industries, Different SEO Strategies (Part One)

Editor's Note: We are very excited to launch our first series of content from PAGES magazine on the Page One Power blog! As 2019 wraps up, and throughout 2020, we will be tying PAGES magazine and Page One Power closer together. What this means for you, dear reader, is that you'll be able to read your favorite PAGES magazine articles right here on the Page One Power blog!

September 11, 2019

A Guide to Creating Content for Traffic and Links

Content and links are the pillars of successful SEO.

August 6, 2019

Internships and SEO: What I Learned and Found Out

At some point in your life, you have probably felt lost in what you wanted to do for your career.  Fortunately, life gives us many chances to figure it all out, and one opportunity we have is internships. Being a lost individual myself, trying to figure out what my career would be, I took one of my chances and became an intern and I want to share my experience. 

July 31, 2019

Links Are Earned, Not Given: Why Your Content Isn't Link-Worthy (And How to Fix It)

There’s an old saying that “respect is earned, not given”. The idea is that just because you are old, in a position of authority, or have some other credential to your name doesn’t mean you are entitled to deference and respect by all. You have to live up to your credentials, demonstrate your authority, earn the respect of your subordinates, peers, or even pupils. Respect isn’t free.

July 25, 2019

Ecommerce Link Building Strategies

It’s no secret that link building for ecommerce sites is hard. Whether you’re an SEO building links for a client or a website owner working to improve the visibility of your site, there are some unique challenges you face when building links for an ecommerce site.

July 3, 2019

The Difference Between the Internet and World Wide Web — and Why It Matters

In simple terms, the World Wide Web is just one common area for information exchange, facilitated by global computer networks — or the Internet. You connect to this Internet to access the Web, but the Internet is just the connection between countless, separate servers, computers, and devices. The Web is the medium we use to access, edit, discover, and share information (through links) according to a standard language: HTML. 

June 11, 2019

There Are No Participation Trophies in Search

Do you deserve a reward just for showing up? For simply existing, at a certain time and place?

January 16, 2020

What is On-Page SEO? Optimization Basics and Best Practices

Creating an optimized website can be difficult. Not only do web designers and content creators have to consider their target audience, but they also need to construct content that is friendly to crawlers and bots. Balancing user experience and technical SEO considerations is tough, especially because you have to make it look natural.

May 21, 2019

Black Hat SEO vs White Hat SEO: What They Are and How They Work

White hat and black hat search engine optimization (SEO) techniques are, at their core, aiming at the same thing: good results for a website in the search engines. Both techniques aim to earn a site higher rankings when someone enters a search query or a number of different queries. Then, if a site has high visibility — i.e. it ranks on page one, or somewhere close — people are more likely to visit the site, therefore the site should see a higher ROI.

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