In this edition of Queries + Results, we sit down with Scott Eggenberger, who is an SEO, as well as a Digital Marketing Manager. Tyler Bain (Project Manager at Page One Power) manages Scott's campaign, and they have built up a great relationship through multiple projects over the years. Harris McMullin (SEO Consultant at Page One Power) and Michael Johnson (Sales Manager at Page One Power) join Scott and Tyler to discuss what it takes to run a successful SEO campaign - both from the perspective of the client, as well as the agency partner.

With more than 70% of searches occurring on Google's search engine, tools like Google Search Console and Google Analytics have become indispensable. 

We recently partnered with BKA Content to host a webinar about content creation and link building. This webinar featured:

We're very excited to announce our new video series — Queries & Results!

In this series we will deep-dive into a variety of SEO issues and challenges that we see daily with our clients. The format for these videos will be a roundtable discussion with Page One Power employees and outside experts as well.

Discovering you have some leftover marketing budget in Q4 is a lot like finding a twenty-dollar bill in your coat pocket. First, you’re excited to have found some extra money, then you wonder where the heck it came from, and finally, you start thinking about what you can spend it on. However, unlike the twenty-dollar bill, your 2019 budget won’t carry over to 2020 if you try to save it.

Welcome to the final installment of Michael Stricker's three-part series on SEO strategies for different industries. Let's see what Michael has in store for us today!

Editor's Note: In Part Two of his three-part series on the different SEO strategies required for different industries, Michael Stricker discusses optimal strategies for events, ecommerce sites, and blogs.

Editor's Note: We are very excited to launch our first series of content from PAGES magazine on the Page One Power blog! As 2019 wraps up, and throughout 2020, we will be tying PAGES magazine and Page One Power closer together. What this means for you, dear reader, is that you'll be able to read your favorite PAGES magazine articles right here on the Page One Power blog!

Content and links are the pillars of successful SEO.

At some point in your life, you have probably felt lost in what you wanted to do for your career.  Fortunately, life gives us many chances to figure it all out, and one opportunity we have is internships. Being a lost individual myself, trying to figure out what my career would be, I took one of my chances and became an intern and I want to share my experience. 

There’s an old saying that “respect is earned, not given”. The idea is that just because you are old, in a position of authority, or have some other credential to your name doesn’t mean you are entitled to deference and respect by all. You have to live up to your credentials, demonstrate your authority, earn the respect of your subordinates, peers, or even pupils. Respect isn’t free.

It’s no secret that link building for ecommerce sites is hard. Whether you’re an SEO building links for a client or a website owner working to improve the visibility of your site, there are some unique challenges you face when building links for an ecommerce site.

In simple terms, the World Wide Web is just one common area for information exchange, facilitated by global computer networks — or the Internet. You connect to this Internet to access the Web, but the Internet is just the connection between countless, separate servers, computers, and devices. The Web is the medium we use to access, edit, discover, and share information (through links) according to a standard language: HTML. 

Do you deserve a reward just for showing up? For simply existing, at a certain time and place?

Creating an optimized website can be difficult. Not only do web designers and content creators have to consider their target audience, but they also need to construct content that is friendly to crawlers and bots. Balancing user experience and technical SEO considerations is tough, especially because you have to make it look natural.

White hat and black hat search engine optimization (SEO) techniques are, at their core, aiming at the same thing: good results for a website in the search engines. Both techniques aim to earn a site higher rankings when someone enters a search query or a number of different queries. Then, if a site has high visibility — i.e. it ranks on page one, or somewhere close — people are more likely to visit the site, therefore the site should see a higher ROI.

I know, it sounds wrong. Google, a word used interchangeably with “search” so frequently that in 2006 it was added to the Oxford English Dictionary as a verb, meaning “to search for information … on the Internet.” Google is to search what Kleenex is to facial tissue and Xerox is to printing copies. It is synonymous with the service it provides. Why would anyone claim otherwise?

If you have any kind of presence of the internet, you’ve probably heard about search engine optimization, frequently referred to as  “SEO.” It’s an umbrella term that represents a variety of practices, strategies, and techniques that can help a website appear higher up in the search results.

You have a great idea for a new business. You have the products ready, the website built, the concepts are churning; but where are all the customers? You know your audience is out there — you’ve probably even spent a few hours researching and identifying them — but they don’t seem to be finding your site nor your products.

To make your SEO strategy as successful as possible, you need to take a multifaceted approach. In addition to securing backlinks and creating high-quality content, you also need to work on refining your site’s technical SEO to ensure your efforts have the impact you want. Even the most powerful backlinks and the best content on the web won’t have the same effect for your site if you have neglected your technical SEO.