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Many spaces in organic search are highly competitive, making it difficult for newer companies to rank in them. Long-tail keywords can help you to earn traffic in competitive spaces while setting you up to achieve your long-term SEO goals.
To boost your website’s search engine performance with internal links, understand their value/purpose and use internal linking best practices. Create the right types of content, use internal links in your marketing funnel, optimize your anchor texts, and prioritize user experience.
You already know who your target audience is. But you may not keep them in mind at all times when creating content. However, you can change this. All you have to do is look at your site through the eyes of your audience. If you don’t like what you see, then it may be time to “kill your darlings.”
Thinking like a searcher aligns your priorities with those of search engines: providing value to real, human users. By shifting your perspective when creating SEO content, you can better serve searchers and improve your ability to rank.