White hat and black hat search engine optimization (SEO) techniques are, at their core, aiming at the same thing: good results for a website in the search engines. Both techniques aim to earn a site higher rankings when someone enters a search query or a number of different queries. Then, if a site has high visibility — i.e. it ranks on page one, or somewhere close — people are more likely to visit the site, therefore the site should see a higher ROI.
I know, it sounds wrong. Google, a word used interchangeably with “search” so frequently that in 2006 it was added to the Oxford English Dictionary as a verb, meaning “to search for information … on the Internet.” Google is to search what Kleenex is to facial tissue and Xerox is to printing copies. It is synonymous with the service it provides. Why would anyone claim otherwise?
If you have any kind of presence of the internet, you’ve probably heard about search engine optimization, frequently referred to as “SEO.” It’s an umbrella term that represents a variety of practices, strategies, and techniques that can help a website appear higher up in the search results.
You have a great idea for a new business. You have the products ready, the website built, the concepts are churning; but where are all the customers? You know your audience is out there — you’ve probably even spent a few hours researching and identifying them — but they don’t seem to be finding your site nor your products.
To make your SEO strategy as successful as possible, you need to take a multifaceted approach. In addition to securing backlinks and creating high-quality content, you also need to work on refining your site’s technical SEO to ensure your efforts have the impact you want. Even the most powerful backlinks and the best content on the web won’t have the same effect for your site if you have neglected your technical SEO.
Hello again all, it's time to announce another issue of PAGES!
Issue #6 is fresh off the press and about to start heading to mailboxes.
Working on SEO initiatives? When everyone's on the same page, you're guaranteed to see better results from your work.
Link building in the health space is a unique challenge. On one hand, the health niche is a massive space online, bringing with it a wealth of link opportunity. On the other hand, dealing with regulations, ultra-competitive search results, and sensitive, life-impacting subject matter creates difficulties.
Welcome back, everyone. I’m excited to start the new year with the announcement of another great issue of PAGES!
If you’re responsible for managing or executing digital marketing strategy for a business, there’s a good chance there are seasonal considerations involved.
Happy Holidays y'all! In the spirit of the season, we have a new festive post today. This post is the latest in a long line of SEO-themed holiday posts here at Page One Power. We've witnessed the theft of Linksmas, learned about the 12 days of outreach, discovered what goes down on Linksmas Eve, and even met a search optimizing snowman.
We built a comprehensive guide on how to do keyword research, from start to finish.
International SEO can be tricky.
Viva Las Vegas!
Editor's Note: Today's post comes from Danielle Canstello of Pyramid Analytics. Danielle will be covering an important topic for any marketing strategy — return on investment (ROI). In this post, Danielle shares a variety of ways to use Google Analytics to measure link building ROI.
Depending on who you talk to about their experience at Inbound 2018, you will get a variety of answers, due to the wide range of topics covered from the benefits of AI in search to understanding the value of data science in marketing.
Hello everyone and welcome back from (what I hope was) a long Labor Day weekend!
Editor's Note: Our post today comes from guest contributor Chris Schimkat of Alpha Digital. Chris takes a deep dive into mobile-first indexing: how Google is implementing it, and how you can prepare your site for success.
Accounting for mobile visitors is important in an increasingly mobile-driven world, and mobile-first indexing is just another reason to make sure your site provides a positive mobile experience. Let's hear what Chris has to say!
Whether you’re new to the SEO game or an experienced optimizer, you may have heard about the recent indexing changes that are causing a shift in site rankings.
For months Google has discussed the future of mobile-first indexing; a new way of...
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