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PAGE ONE POWER BLOG

August 6, 2019

Internships and SEO: What I Learned and Found Out

At some point in your life, you have probably felt lost in what you wanted to do for your career.  Fortunately, life gives us many chances to figure it all out, and one opportunity we have is internships. Being a lost individual myself, trying to figure out what my career would be, I took one of my chances and became an intern and I want to share my experience. 

August 1, 2019

Links Are Earned, Not Given: Why Your Content Isn't Link-Worthy (And How to Fix It)

There’s an old saying that “respect is earned, not given”. The idea is that just because you are old, in a position of authority, or have some other credential to your name doesn’t mean you are entitled to deference and respect by all. You have to live up to your credentials, demonstrate your authority, earn the respect of your subordinates, peers, or even pupils. Respect isn’t free.

July 25, 2019

Ecommerce Link Building Strategies

It’s no secret that link building for ecommerce sites is hard. Whether you’re an SEO building links for a client or a website owner working to improve the visibility of your site, there are some unique challenges you face when building links for an ecommerce site.

July 3, 2019

The Difference Between the Internet and World Wide Web — and Why It Matters

In simple terms, the World Wide Web is just one common area for information exchange, facilitated by global computer networks — or the Internet. You connect to this Internet to access the Web, but the Internet is just the connection between countless, separate servers, computers, and devices. The Web is the medium we use to access, edit, discover, and share information (through links) according to a standard language: HTML. 

July 3, 2019

There Are No Participation Trophies in Search

Do you deserve a reward just for showing up? For simply existing, at a certain time and place?

June 13, 2019

What is On-Page SEO? Optimization Basics and Best Practices

Creating an optimized website can be difficult. Not only do web designers and content creators have to consider their target audience, but they also need to construct content that is friendly to crawlers and bots. Balancing user experience and technical SEO considerations is tough, especially because you have to make it look natural.

May 21, 2019

Black Hat SEO vs White Hat SEO: What They Are and How They Work

White hat and black hat search engine optimization (SEO) techniques are, at their core, aiming at the same thing: good results for a website in the search engines. Both techniques aim to earn a site higher rankings when someone enters a search query or a number of different queries. Then, if a site has high visibility — i.e. it ranks on page one, or somewhere close — people are more likely to visit the site, therefore the site should see a higher ROI.

May 15, 2019

Google is Not a Search Engine — It's an Advertising Platform

I know, it sounds wrong. Google, a word used interchangeably with “search” so frequently that in 2006 it was added to the Oxford English Dictionary as a verb, meaning “to search for information … on the Internet.” Google is to search what Kleenex is to facial tissue and Xerox is to printing copies. It is synonymous with the service it provides. Why would anyone claim otherwise?

June 12, 2019

What is SEO and How Do You Optimize for Search Engines?

If you have any kind of presence of the internet, you’ve probably heard about search engine optimization, frequently referred to as  “SEO.” It’s an umbrella term that represents a variety of practices, strategies, and techniques that can help a website appear higher up in the search results.

May 7, 2019

Content Marketing and SEO: The Ultimate Content Strategy

You have a great idea for a new business. You have the products ready, the website built, the concepts are churning; but where are all the customers? You know your audience is out there — you’ve probably even spent a few hours researching and identifying them — but they don’t seem to be finding your site nor your products.

May 15, 2019

What is Technical SEO - Tips and Best Practices

To make your SEO strategy as successful as possible, you need to take a multifaceted approach. In addition to securing backlinks and creating high-quality content, you also need to work on refining your site’s technical SEO to ensure your efforts have the impact you want. Even the most powerful backlinks and the best content on the web won’t have the same effect for your site if you have neglected your technical SEO.

May 6, 2019

Announcing PAGES Issue #6

Hello again all, it's time to announce another issue of PAGES!

Issue #6 is fresh off the press and about to start heading to mailboxes.

April 4, 2019

How to Improve Your Approach to Digital Marketing for Faster and Better SEO Results [Checklist]

Working on SEO initiatives? When everyone's on the same page, you're guaranteed to see better results from your work.

March 26, 2019

How to Audit Content Performance - Walkthrough and Free Template

There is no denying it, content is still king! Over 5 million blog posts are written per day and 55% of marketers say blog content creation was their top marketing priority last year.

March 19, 2019

Link Building in the Health Sector

Link building in the health space is a unique challenge. On one hand, the health niche is a massive space online, bringing with it a wealth of link opportunity. On the other hand, dealing with regulations, ultra-competitive search results, and sensitive, life-impacting subject matter creates difficulties.

January 24, 2019

Announcing PAGES Issue #5

Welcome back, everyone. I’m excited to start the new year with the announcement of another great issue of PAGES!

January 2, 2019

A Framework for Integrating SEO into Your Seasonal Marketing Strategy

If you’re responsible for managing or executing digital marketing strategy for a business, there’s a good chance there are seasonal considerations involved.

December 20, 2018

Webmaster, It’s Okay to Link Off-site (to the tune of Baby, It’s Cold Outside)

Happy Holidays y'all! In the spirit of the season, we have a new festive post today. This post is the latest in a long line of SEO-themed holiday posts here at Page One Power. We've witnessed the theft of Linksmas, learned about the 12 days of outreach, discovered what goes down on Linksmas Eve, and even met a search optimizing snowman.

November 13, 2018

How to Do Keyword Research - A Comprehensive Guide

We built a comprehensive guide on how to do keyword research, from start to finish.

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