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The value of SEO is becoming more widely recognized in online spaces. However, with this awareness comes much misunderstanding. There are many other types of digital marketing that are sometimes conflated with SEO.
Gated content can be highly useful for lead generation, but is not beneficial in every case. Here, we discuss the advantages of gated content, explain when digital marketers should consider including it in their strategy, and describe best practices for creating it.
Like baking a cake, analyzing and using external sources can be an art. Ultimately, however, this process can be broken down into how you research your sources beforehand, analyze them in writing, and fact-check yourself afterward.
Both SEO and web design are important for your website’s overall success. However, there are repercussions for those who implement the two absentmindedly. Unfortunately, following design trends isn’t enough to avoid this. You must know the basics of SEO, as well.