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In the third and final installment of his series on the different SEO strategies needed for different industries, Michael Stricker discusses Your Money or Your Life (YMYL) sites and their corresponding strategies.
Different industries require different SEO strategies because each situation is unique. Search engines like Google weigh various factors differently depending on the niche, and you need to adjust your SEO strategy accordingly to be successful.
If your goal is to improve the organic performance of your site, you’ll need a healthy mix of content that can consistently earn links and content that can rank for targeted keywords. You need both types of content to reliably rank new pages and be successful in search.
Let's talk about internships for a moment. Like most college students, I had a minor freak out about the fact that I didn't have anything figured out in life and that I haven't been doing enough for my career. Here's my experience interning at Page One Power.
Links are earned by offering content of value to an actual, specific audience. Your content doesn’t “deserve” links just for existing on the web; neither does your website. Create content worth linking to, then share it with relevant websites to earn links that matter.
The “World Wide Web” is just one way we share data over the “Internet,” but they aren’t the same thing. Mobile apps, email, and smart devices all connect over the Internet, while browsers and search engines use the Web.
Websites don’t rank just because they exist. To appear in the search results, a site needs to offer something that people are actually searching for, and even then, it is a ruthless competition with no consolation prizes.