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The “World Wide Web” is just one way we share data over the “Internet,” but they aren’t the same thing. Mobile apps, email, and smart devices all connect over the Internet, while browsers and search engines use the Web.
Websites don’t rank just because they exist. To appear in the search results, a site needs to offer something that people are actually searching for, and even then, it is a ruthless competition with no consolation prizes.
“SEO” is an acronym for search engine optimization, a set of practices that can help your website rank well in organic search. Ranking well in organic search can help to bring more qualified traffic to your domain.
Technical SEO is a vital, but often overlooked, component of larger SEO strategies. To make your SEO efforts as impactful as possible, you need to look at your URL structure, sitemap, and everything in between.