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May 21, 2019

Black Hat SEO vs White Hat SEO: What They Are and How They Work

White hat and black hat search engine optimization (SEO) techniques are, at their core, aiming at the same thing: good results for a website in the search engines. Both techniques aim to earn a site higher rankings when someone enters a search query or a number of different queries. Then, if a site has high visibility — i.e. it ranks on page one, or somewhere close — people are more likely to visit the site, therefore the site should see a higher ROI.

May 15, 2019

Google is Not a Search Engine — It's an Advertising Platform

I know, it sounds wrong. Google, a word used interchangeably with “search” so frequently that in 2006 it was added to the Oxford English Dictionary as a verb, meaning “to search for information … on the Internet.” Google is to search what Kleenex is to facial tissue and Xerox is to printing copies. It is synonymous with the service it provides. Why would anyone claim otherwise?

May 14, 2019

What is SEO and How Do You Optimize for Search Engines?

If you have any kind of presence of the internet, you’ve probably heard about search engine optimization, frequently referred to as  “SEO.” It’s an umbrella term that represents a variety of practices, strategies, and techniques that can help a website appear higher up in the search results.

May 7, 2019

Content Marketing and SEO: The Ultimate Content Strategy

You have a great idea for a new business. You have the products ready, the website built, the concepts are churning; but where are all the customers? You know your audience is out there — you’ve probably even spent a few hours researching and identifying them — but they don’t seem to be finding your site nor your products.

May 15, 2019

What is Technical SEO - Tips and Best Practices

To make your SEO strategy as successful as possible, you need to take a multifaceted approach. In addition to securing backlinks and creating high-quality content, you also need to work on refining your site’s technical SEO to ensure your efforts have the impact you want. Even the most powerful backlinks and the best content on the web won’t have the same effect for your site if you have neglected your technical SEO.

May 6, 2019

Announcing PAGES Issue #6

Hello again all, it's time to announce another issue of PAGES!

Issue #6 is fresh off the press and about to start heading to mailboxes.

April 4, 2019

How to Improve Your Approach to Digital Marketing for Faster and Better SEO Results [Checklist]

Working on SEO initiatives? When everyone's on the same page, you're guaranteed to see better results from your work.

March 26, 2019

How to Audit Content Performance - Walkthrough and Free Template

There is no denying it, content is still king! Over 5 million blog posts are written per day and 55% of marketers say blog content creation was their top marketing priority last year.

March 19, 2019

Link Building in the Health Sector

Link building in the health space is a unique challenge. On one hand, the health niche is a massive space online, bringing with it a wealth of link opportunity. On the other hand, dealing with regulations, ultra-competitive search results, and sensitive, life-impacting subject matter creates difficulties.

January 24, 2019

Announcing PAGES Issue #5

Welcome back, everyone. I’m excited to start the new year with the announcement of another great issue of PAGES!

January 2, 2019

A Framework for Integrating SEO into Your Seasonal Marketing Strategy

If you’re responsible for managing or executing digital marketing strategy for a business, there’s a good chance there are seasonal considerations involved.

December 20, 2018

Webmaster, It’s Okay to Link Off-site (to the tune of Baby, It’s Cold Outside)

Happy Holidays y'all! In the spirit of the season, we have a new festive post today. This post is the latest in a long line of SEO-themed holiday posts here at Page One Power. We've witnessed the theft of Linksmas, learned about the 12 days of outreach, discovered what goes down on Linksmas Eve, and even met a search optimizing snowman.

November 13, 2018

How to Do Keyword Research - A Comprehensive Guide

We built a comprehensive guide on how to do keyword research, from start to finish.

January 28, 2019

Measuring Link Building ROI with Google Analytics

Editor's Note: Today's post comes from Danielle Canstello of Pyramid Analytics. Danielle will be covering an important topic for any marketing strategy — return on investment (ROI). In this post, Danielle shares a variety of ways to use Google Analytics to measure link building ROI.

October 15, 2018

Announcing PAGES Issue #4: SEO ROI & Results

Hello everyone! With cooler nights and changing leaves comes our next issue of PAGES SEO Magazine!

September 19, 2018

Insights from Inbound 2018: An SEO's Perspective

Depending on who you talk to about their experience at Inbound 2018, you will get a variety of answers, due to the wide range of topics covered from  the benefits of AI in search to understanding the value of data science in marketing.

May 21, 2019

Webinar Recap: Taking Onpage Optimization to the Next Level

Hello everyone and welcome back from (what I hope was) a long Labor Day weekend!

August 29, 2018

Mobile-First Indexing: How to Know if Your Site is Ready

Editor's Note: Our post today comes from guest contributor Chris Schimkat of Alpha Digital. Chris takes a deep dive into mobile-first indexing: how Google is implementing it, and how you can prepare your site for success.

Accounting for mobile visitors is important in an increasingly mobile-driven world, and mobile-first indexing is just another reason to make sure your site provides a positive mobile experience. Let's hear what Chris has to say!

Whether you’re new to the SEO game or an experienced optimizer, you may have heard about the recent indexing changes that are causing a shift in site rankings.

For months Google has discussed the future of mobile-first indexing; a new way of...

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