To boost your website’s search engine performance with internal links, understand their value/purpose and use internal linking best practices. Create the right types of content, use internal links in your marketing funnel, optimize your anchor texts, and prioritize user experience.
The Google Snack Pack is the top result for a local business query. The Local Pack (AKA Snack Pack) is a coveted place, and duly so for the traffic, it can bring a business if their site, online presence, and reviews are worthy. If you want to know more, snack on this.
The key to SEO success isn't doing more. It’s doing less. It’s mastering the core elements — going deep, not wide. This article will discuss my process of running high-quality, high-performing SEO campaigns, at scale.
In every website migration, there is the introduction of risk. Although a drop in organic traffic and conversions isn’t guaranteed, there are steps that need to be taken to mitigate the risk during a website migration.
Technical SEO is a vital, but often overlooked, component of larger SEO strategies. To make your SEO efforts as impactful as possible, you need to look at your URL structure, sitemap, and everything in between.
One of the first checks you should make with international SEO is to review your hreflang tags to see what information you’re sending to Google about your international pages. This post will help you identify and fix any hreflang errors on your website.
Google has urged websites to move to HTTPS to increase security on their sites and the web overall. However, many site owners make errors when moving from HTTP to HTTPS. Our resident Technical SEO Specialist, Mary Wilson, walks through how to identify these common mistakes as well as how they could be symptomatic of larger issues.
On December 14, 2017, the FCC voted to repeal the rules protecting net neutrality. Numerous news outlets reported what this might mean for consumers and small business owners, but few really delved into what it meant for those of us who work in SEO. The fact is that this repeal could have a devastating impact on digital marketing.