Content Creation

Creating the right content is essential to earning more visibility and traffic from organic search. These posts will help you craft content that performs in search and helps you achieve your SEO goals.

By Vince Nero
20 Jul 2020

How To Design Your Content For Both User And Search

User needs and search needs aren't mutually exclusive, there are easy ways to format your content for both the user and for search. Author Vince Neros shares a few examples of these strategies, why they work, and which sites are already using them—and winning.
By Kimberly Brown
19 May 2020

Why Google Doesn't Care How You Feel About Your Content

You can’t create content designed to meet a KPI based on what you blindly assume searchers, your target audience, or your competitors are pursuing. Strategic content, designed to meet specific goals, must be backed up by valid data compiled from authoritative sources.
By Daniel Bagley
22 Apr 2020

Why Authentic Content Attracts an Audience (and Backlinks)

To truly capture an audience, your content must sizzle with authenticity and compelling insights on a consistent basis. Guest author Daniel Bagley walks through how to build this type of authentic content.
By Andrew Dennis
14 Nov 2019

[Webinar Recap]: Linkable Content + Link Acquisition (with BKA Content)

During a recent webinar, we put together an expert panel to discuss the intricacies of content creation and the roles that content plays within SEO. Watch the video recording here!
By Andrew Dennis
12 Nov 2019

Queries and Results - Content Creation and Link Building [VIDEO]

Announcing our new video series - Queries & Results! In this video, we discuss content creation and link building and how the two work together to help you achieve your SEO goals.
By Andrew Dennis
12 Sep 2019

A Guide to Creating Content for Traffic and Links

If your goal is to improve the organic performance of your site, you’ll need a healthy mix of content that can consistently earn links and content that can rank for targeted keywords. You need both types of content to reliably rank new pages and be successful in search.
By Norm Vogele
01 Aug 2019

Links Are Earned, Not Given: Why Your Content Isn't Link-Worthy (And How to Fix It)

Links are earned by offering content of value to an actual, specific audience. Your content doesn’t “deserve” links just for existing on the web; neither does your website. Create content worth linking to, then share it with relevant websites to earn links that matter.
By Andrew Dennis
07 May 2019

Content Marketing and SEO: The Ultimate Content Strategy

Content marketing is creating content for humans, while SEO is creating organization and data for search engines. When integrated properly, can both make for a perfect content strategy?
By Andrew Dennis
25 Oct 2018

PubCon 2018 Recap: Search Marketing in Sin City

Andrew Dennis recaps his first trip to PubCon 2018 in Las Vegas, where he was impressed by the wealth of knowledge shared and the community feel of the event.
By Jordan Yocum
19 Sep 2018

Insights from Inbound 2018: An SEO's Perspective

Jordan Yocum from Page One Power recently attended Inbound 2018 and learned a lot about marketing and the sales process. In this post, he shares his major takeaways.