Content Creation

Creating the right content is essential to earning more visibility and traffic from organic search. These posts will help you craft content that performs in search and helps you achieve your SEO goals.

By Kaitie Frank
15 Aug 2025

Prompt Optimization Isn’t Just for ChatGPT. It’s for Your SEO Strategy Too

Explore how prompt optimization principles can strengthen your SEO strategy and improve AI discoverability.
By Kaitie Frank
25 Jul 2025

How LLMs “Choose” What to Include in Answers (and Why You Should Care)

Discover how large language models (LLMs) select sources and how to boost your brand’s chances of inclusion.
By Kaitie Frank
18 Apr 2024

Content Quality in the Era of Google's 2024 Updates: Best Practices for Sustainable SEO Growth

Discover the key elements of high-quality content in the era of Google's 2024 updates. Learn best practices for sustainable SEO growth and how to prioritize user intent to stay ahead in rankings.
By Kaitie Frank
11 Apr 2024

Spotlight on E-E-A-T: Enhancing Trustworthiness Post-2024 March Core Update

Enhance your website's E-E-A-T with expert insights from Google's 2024 March Core Update. Learn strategies to improve trustworthiness and user experience for higher search rankings.
By Kaitie Frank
20 Dec 2023

Elements of Trustworthy Sites, According to Google

Learn how to build trust with your website visitors and improve your rankings on Google. Discover the key elements of trustworthy sites, including external links, security measures, accurate main content, positive reputation, and good user experience. Enhance your website's credibility and increase user engagement with these essential tips from Google.
By Kaitie Frank
14 Dec 2023

Should You Delete Content: Advice From Google

Is it a good idea to delete old content from your website? Google says no. Learn why keeping old content can still be valuable for users and search engines. Find out the risks involved and how to make the right decision.
By Kaitie Frank
13 Dec 2023

Decoding the Who, How, and Why of Content, According to Google

Learn how to create engaging and valuable content that ranks higher in search engine results. Discover Google's advice on making person-first content and incorporating the "who," "how," and "why" questions. Enhance your content by establishing credibility, delivering information effectively, and establishing a clear purpose. Connect with your audience, provide value, and craft a narrative to capture attention and leave a lasting impact.
By Kaitie Frank
12 Dec 2023

How to Make a Great Page Experience According to Google

Improve your website's page experience with Google's guidance and tips. Learn how to optimize loading speed, prioritize content, and enhance user-friendly navigation. Boost your search engine rankings and user satisfaction.
By Kaitie Frank
08 Dec 2023

What Does Google Consider Low-Quality Content?

Learn how Google defines low-quality content and what factors contribute to it. Discover the importance of E-E-A-T, the impact of distracting ads, and how to fix low-quality content on your website. Enhance your website's credibility and rank higher in search engine results.
By Kaitie Frank
05 Dec 2023

How Does Google Define Quality Content?

Learn how Google defines quality content and how you can create it. Discover the key attributes of quality content, including expertise, page experience, and people-first content. Improve your content quality and maximize your ranking potential with these expert tips.