Advanced Link Building

Link building is both an art and a science, requiring creative thinking and technical skills. Check out these posts on advanced link building strategies to level up your abilities.

By Kaitie Frank
25 Jan 2024

How and When to Use the Disavow Links Tool, According to Google

Learn how and when to use the Disavow Links Tool according to Google. Discover the steps, tips, and mistakes to avoid when managing your backlink profile. Keep your site on the right track to higher rankings and avoid penalties.
By Kaitie Frank
27 Nov 2023

Understanding Toxic Links in SEO: Definition, Examples, and Strategies for Mitigation

Learn how toxic links can harm your website's SEO and discover strategies for mitigating their negative impact. Understand what toxic links are, how they can affect your rankings, and how to identify and remove them. Don't let toxic links hinder your website's success!
By Kaitie Frank
15 Nov 2023

5 Types of Bad Backlinks to Avoid

Learn about the types of bad backlinks to avoid in SEO and how they can harm your website's search engine ranking. Discover best practices for effective link building to enhance your online reputation and visibility.
By Kaitie Frank
13 Nov 2023

Do Social Media Posts Count As Backlinks?

Learn how social media posts impact SEO and backlinks. While they may not directly affect rankings, they can increase brand awareness, visibility, and trust. Discover the pros and cons of social media backlinks and best practices for optimizing social signals.
By Cory Collins
22 May 2023

Should You Buy Backlinks? SEO Considerations & Risks

Buying backlinks is against Google’s Webmaster Guidelines. But many still buy links as part of their SEO strategy. Should you?
By Jesse Weber
26 Oct 2022

SEO Best Practices for Product Reviews

Google’s recent product review updates may affect sellers, bloggers, and influencers who publish reviews, affiliate links, or similar content. To continue writing reviews that rank in search results, learning SEO best practices for product reviews is more important than ever.
By Natalie Thomas
27 Oct 2021

The Search Neutrality Debate

Riding on the back of net neutrality, search neutrality is a mounting concern for marketers and business professionals who worry that they may be fighting an uphill battle.
By Tori Ward
01 Jul 2021

What are LSI Keywords and Do They Matter?

Latent semantic indexing is a method of keyword analysis that used to be very important to Google when indexing the SERP, before the Panda and Hummingbird updates.
By Michael Johnson
30 Jun 2021

What Makes a Link "Authoritative?"

Many SEO experts rely on third-party metrics to determine whether or not a link is authoritative. Instead, relevancy and human value should dictate link authority.
By Andrew Dennis
19 Jan 2021

Link Building Tactics 2021: Insight from 10+ Years of Building Links

There is one overarching philosophy worth following when building links - identify and emphasize value. However, in 2021 there are three distinct tactics you can use to put this philosophy into action. These link building tactics are resource promotion, mention link building, and content link building.