There is one overarching philosophy worth following when building links - identify and emphasize value. However, in 2020 there are three distinct tactics you can use to put this philosophy into action. These link building tactics are resource promotion, mention link building, and content link building.
If your goal is to improve the organic performance of your site, you’ll need a healthy mix of content that can consistently earn links and content that can rank for targeted keywords. You need both types of content to reliably rank new pages and be successful in search.
Links are earned by offering content of value to an actual, specific audience. Your content doesn’t “deserve” links just for existing on the web; neither does your website. Create content worth linking to, then share it with relevant websites to earn links that matter.
Link building in the health space is a unique challenge. On one hand, the health niche is a massive space online, bringing with it a wealth of link opportunity. On the other hand, dealing with regulations, ultra-competitive search results, and life-impacting subject matter creates difficulties.
Measuring the return on investment (ROI) of your link building methods is imperative as it justifies the value in your work. Fortunately, Google's platform Google Analytics can provide a wealth of information regarding link building ROI.
Securing links for a SaaS website is distinctively challenging and you’ll hit a wall quickly without the right strategy. SaaS link building — particularly for B2B — requires an investment in content and relationship building to achieve sustainable results.
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