Finding content worthy of links starts with clear goals, understanding your audience, and handling the internal linking structure of your site. Then, you can start reaching out to targeted sites and earning links to your winning pages.
There is one overarching philosophy worth following when building links - identify and emphasize value. However, in 2021 there are three distinct tactics you can use to put this philosophy into action. These link building tactics are resource promotion, mention link building, and content link building.
If part of your SEO or online marketing strategy includes building worthwhile links — which requires good, manual outreach — you may find yourself asking, “What changes should I make to my outreach campaign?” Guest author Danica Barnack explains why you shouldn’t have to make any changes…. if you’re doing it right.