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I wish I had a dollar for every time in my life that I’ve heard the expression “work smarter, not harder.” Today, I want to show you how you can do both.
Link Building is one of the most controversial aspects of SEO, yet one of the best ways you can promote your content/brand.
While there are numerous link-building strategies to deploy two main strategies stand out really well:
Broken link building (BLB)
In previous editions of Tutorial Tuesday we’ve discussed using advanced search modifiers for finding brand mentions and EDU link prospects, and to track a competitor’s guest blogging campaign. In fact, there are a number of different ways you can leverage advanced search strings for link building, and today I would like to walk through how to use them for finding worthwhile directories.
A forum link has potential to send decent, qualified referral traffic your way. But more importantly, building a forum link still leads to exposure to a niche audience. Forum link building will also compel you to spend time interacting and engaging with users interested in your niche. It’s relationship building
Leveraging new audiences is incredibly important in online marketing. New audiences mean more exposure for your content, brand, and company. Improving brand exposure is always a marketing win, and increased exposure can also equate to more links.
Demonstrating your authority within your niche can be very powerful. Cultivating a reputation of authority for your company, brand, or employees develops trust with existing customers and can also attract new clients.
Almost daily, I run into the problem of having to manually copy and paste each site into my browser address bar to evaluate each website to determine if it is a possible target. That’s why I want to share a method I've used to quickly create a Prospecting list in BuzzStream with a list of unlinked URLs.