FREE SEO INTEGRATION CHECKLIST
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Our guide is designed to set your team on the right track when it comes to search. This checklist will help you:
  • Set goals for organizational factors that impact search performance
  • Revise your marketing team's workflows to achieve SEO goals more efficiently
  • Get aligned on analytics and content creation

Keyword Research

Understanding how your audience searches online is essential to building the types of pages they want, and this takes keyword research. These posts will give you the tools necessary to identify the terms and phrases that are important to your customers.

By Cody West
06 Apr 2020

Why SEOs Need to Ditch Keyword Search Volume

In this article, guest author Cody West shares why keyword search volume can be misleading and what you should use in place of keyword search volume for your SEO strategy.
By Norm Vogele
08 Jan 2020

Keyword Density Is the Worst Metric for SEO

Measuring keyword density — or how frequently target terms appear on a page — is a poor, outdated approach to SEO. Where you place keywords and how well searcher intent is addressed both count for much more.
By Thomas Swisher
04 Dec 2019

How to Unlock "Not Provided" Keywords in Google Analytics

In this article, Thomas Swisher explains how to get access to the keywords "not provided" from Google Analytics by using a free Google Sheets plugin called “Search Analytics for Sheets”.
By Inna Yatsyna
02 Jul 2018

Improve Your Site with Competitive Analysis

Analyzing competitors empowers you to learn from their mistakes and allocate your budget wisely. Regular analytical work gives you an understanding of how your competitors think, and positions you to counter their tactics. Competitive analysis is particularly important for SEO success.
By Andrew Dennis
18 Jun 2018

SEO Keyword Research: Prioritizing Opportunities

Prioritizing and organizing keyword opportunities is the most difficult, and important, part of SEO keyword research. Prioritizing low-difficulty, high-reward keywords primes an SEO campaign for success by maximizing ROI for optimization efforts. This post explains how to prioritize the right SEO keywords and achieve the results you want.
By Cory Collins
12 Jun 2018

Keyword Research with SEMrush: Helping Clients Win in Search

A detailed walk through on how to use SEMrush for keyword research to identify meaningful content and organic traffic opportunities. Learn how SEO agencies quickly identify the best-performing competitor content and gaps for their clients to win in search.
By Andrew Dennis
25 Apr 2018

Keyword Analysis: Identifying Opportunities

Keyword analysis is an essential part of any SEO strategy. Simply identifying which keywords and phrases are important to your website is not enough — you must analyze keywords to find where valuable opportunities lie and determine the path of least resistance. Keyword analysis involves identifying potential opportunities based on searcher intent, search volume, difficulty or competition, related SERP features, and ranking pages.
By Andrew Dennis
22 Mar 2018

How to Build a Seed List for Keyword Research

A seed list is the baseline keywords and phrases most relevant to your business. This list of keywords provides the foundation for all of your expanded keyword research. Effective keyword research starts by building a thorough seed list to ensure no core opportunities are missed moving forward. This post will show you how to build a seed list for keyword research.
By Andrew Dennis
06 Dec 2016

Keyword Analysis with SEMrush’s SEO Keyword Magic Tool – Tutorial Tuesday

Today I’ll be walking through how to use the Keyword Magic tool for keyword research and analysis.
By Cory Collins
16 Aug 2016

Keyword research to increase traffic with SEMrush (Video) - Tutorial Tuesday

In this post (and video!) I demonstrate how to use keyword research to increase traffic, identifying which keywords are sending search traffic to your website.