Understanding how your audience searches online is essential to building the types of pages they want, and this takes keyword research. These posts will give you the tools necessary to identify the terms and phrases that are important to your customers.
While in many ways news SEO aligns with wider organic optimization practices, some strategies are unique to optimization for news. It’s important for news websites to take these specialized best practices into account when developing their SEO strategy.
Google and Pinterest are two of the most popular search engines in the world. While they both offer a wide range of features, there are some key differences between them. Here are some of the most notable differences between Google and Pinterest.
If you’re reading this, it’s probably not on a Google SERP. Over half the time, Google generates its own description, although social apps may use it to preview shared posts. However, character display limit variations and no search ranking impact mean the meta just isn’t that important to SEO.
If you’re operating in an e-commerce space that is dominated by large corporations, it can be difficult to rank well in organic search. However, you can still earn traffic by taking advantage of your sharper focus and setting strategic goals.
Many spaces in organic search are highly competitive, making it difficult for newer companies to rank in them. Long-tail keywords can help you to earn traffic in competitive spaces while setting you up to achieve your long-term SEO goals.
Measuring keyword density — or how frequently target terms appear on a page — is a poor, outdated approach to SEO. Where you place keywords and how well searcher intent is addressed both count for much more.