Keyword Research

Understanding how your audience searches online is essential to building the types of pages they want, and this takes keyword research. These posts will give you the tools necessary to identify the terms and phrases that are important to your customers.

By Natalie Thomas
17 Aug 2022

An Introduction To How To Optimize For Google News

While in many ways news SEO aligns with wider organic optimization practices, some strategies are unique to optimization for news. It’s important for news websites to take these specialized best practices into account when developing their SEO strategy.
By Debbie Arcangeles
27 Apr 2022

Pinterest vs. Google to Increase Traffic

Google and Pinterest are two of the most popular search engines in the world. While they both offer a wide range of features, there are some key differences between them. Here are some of the most notable differences between Google and Pinterest.
By Norm Vogele
03 Feb 2022

There Is No Optimized Meta Description

If you’re reading this, it’s probably not on a Google SERP. Over half the time, Google generates its own description, although social apps may use it to preview shared posts. However, character display limit variations and no search ranking impact mean the meta just isn’t that important to SEO.
By Nick Cesare
29 Sep 2021

Beating Big Companies in Search

If you’re operating in an e-commerce space that is dominated by large corporations, it can be difficult to rank well in organic search. However, you can still earn traffic by taking advantage of your sharper focus and setting strategic goals.
By Nick Cesare
02 Sep 2021

How to Rank for Highly Competitive Search Spaces Using Long-Tail Keywords

Many spaces in organic search are highly competitive, making it difficult for newer companies to rank in them. Long-tail keywords can help you to earn traffic in competitive spaces while setting you up to achieve your long-term SEO goals.
By Cody West
06 Apr 2020

Why SEOs Need to Ditch Keyword Search Volume

In this article, guest author Cody West shares why keyword search volume can be misleading and what you should use in place of keyword search volume for your SEO strategy.
By Norm Vogele
08 Jan 2020

Keyword Density Is the Worst Metric for SEO

Measuring keyword density — or how frequently target terms appear on a page — is a poor, outdated approach to SEO. Where you place keywords and how well searcher intent is addressed both count for much more.
By Thomas Swisher
04 Dec 2019

How to Unlock "Not Provided" Keywords in Google Analytics

In this article, Thomas Swisher explains how to get access to the keywords "not provided" from Google Analytics by using a free Google Sheets plugin called “Search Analytics for Sheets”.
By Vince Nero
21 May 2019

The Power of Link Intent

You've heard of sharable content. What about linkable content? Vince Nero explains how to create content that earns links with ease.
By Joe Oliver
15 Apr 2019

Taking an SEO Road Trip: Part One

Editor-in-Chief Joe Oliver explains what you'll need to prepare for your journey towards optimization in this post on basic SEO essentials.