Keyword Research

Understanding how your audience searches online is essential to building the types of pages they want, and this takes keyword research. These posts will give you the tools necessary to identify the terms and phrases that are important to your customers.

By Andrew Dennis
18 Jun 2018

SEO Keyword Research: Prioritizing Opportunities

Prioritizing and organizing keyword opportunities is the most difficult, and important, part of SEO keyword research. Prioritizing low-difficulty, high-reward keywords primes an SEO campaign for success by maximizing ROI for optimization efforts. This post explains how to prioritize the right SEO keywords and achieve the results you want.
By Cory Collins
12 Jun 2018

Keyword Research with SEMrush: Helping Clients Win in Search

A detailed walk through on how to use SEMrush for keyword research to identify meaningful content and organic traffic opportunities. Learn how SEO agencies quickly identify the best-performing competitor content and gaps for their clients to win in search.
By Andrew Dennis
25 Apr 2018

Keyword Analysis: Identifying Opportunities

Keyword analysis is an essential part of any SEO strategy. Simply identifying which keywords and phrases are important to your website is not enough — you must analyze keywords to find where valuable opportunities lie and determine the path of least resistance. Keyword analysis involves identifying potential opportunities based on searcher intent, search volume, difficulty or competition, related SERP features, and ranking pages.
By Andrew Dennis
22 Mar 2018

How to Build a Seed List for Keyword Research

A seed list is the baseline keywords and phrases most relevant to your business. This list of keywords provides the foundation for all of your expanded keyword research. Effective keyword research starts by building a thorough seed list to ensure no core opportunities are missed moving forward. This post will show you how to build a seed list for keyword research.
By Andrew Dennis
06 Dec 2016

Keyword Analysis with SEMrush’s SEO Keyword Magic Tool – Tutorial Tuesday

Today I’ll be walking through how to use the Keyword Magic tool for keyword research and analysis.
By Cory Collins
16 Aug 2016

Keyword research to increase traffic with SEMrush (Video) - Tutorial Tuesday

In this post (and video!) I demonstrate how to use keyword research to increase traffic, identifying which keywords are sending search traffic to your website.
By Andrew Dennis
17 May 2016

Moz's Keyword Explorer (KWE) Walkthrough – Tutorial Tuesday

Moz released a new keyword research tool called Moz Keyword Explorer, and it is awesome. This tutorial walks through how to use Keyword Explorer.
By Cory Collins
16 Jun 2015

Keyword Research Quick Wins with SEMrush – Tutorial Tuesday

This week I’ll be covering how to effectively and efficiently analyze a domain’s ranking keywords with SEMrush. Specifically, I’ll highlight how to find opportune keywords.

By Nicholas Chimonas
11 Feb 2015

Format & Filter Keyword Ranking Data for Human Readability - Tutorial Tuesday

Welcome to what I hope is an early spring edition of Tutorial Tuesday. In today’s tutorial you will learn how to filter out the noise from large sets of keyword ranking data, and identify meaningful takeaways to help inform your link building & SEO strategy.
By Cory Collins
16 Dec 2014

Competitor Keyword Research using SEMrush – Tutorial Tuesday

Welcome to another week of Tutorial Tuesday here on Linkarati. This week I’ll be showing you how to check your search competitors’ keyword rankings via SEMrush.