What is our keyword research process?

We use a six-step process for keyword research: 1. We review your site’s current performance. 2. We review 3-5 competitors in your industry. 3. We conduct industry research to identify keywords. 4. We segment keywords to maximize opportunities. 5. We share our keyword findings with you. 6. We analyze, recommend, and implement our findings.

Keyword Research Services | Page One Power

Your customers are looking for you right now — will they find your website?

Keyword research tells you how your customers are finding you, how they're finding your competitors, and how they could be finding your website more often.

We use keyword research to provide strategic analysis to identify valuable organic traffic opportunities for your business and website.

OUR KEYWORD RESEARCH PROCESS

Keyword Research Is A Six-Step Process.

SITE REVIEW

Keyword research begins with a review of your website's current performance in keyword rankings and organic traffic.

COMPETITOR REVIEW

After reviewing your site, we analyze 3-5 primary search competitors based on keyword overlap and relevance.

NICHE REVIEW

To ensure we don't miss any gaps, we conduct industry research to identify niche-specific keywords to your audience.

SEGMENTATION

Once we've identified all keywords and themes, we manually segment keywords to maximize opportunity.

REPORTING

We then share all segmented Excel data and summary PDFs highlighting keyword opportunities, trends, and themes.

CONSULTING

After reports are shared, our consultant sets up a call to discuss the analysis, recommendations, and implementation.

NOT SURE WHERE TO START?

Read Our FREE Keyword Research Guide!

Keyword research (also known as SEO keyword research or keyword analysis) identifies the queries people use to find relevant websites and pages. Search engine optimization (SEO) specialists uncover these keywords and phrases to optimize target pages for specific search queries. At Page One Power, we include this process in our SEO link building services. We also have a helpful guide on choosing the right SEO company.

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Thanks to Page One Power's efforts, the client has seen an improvement in Google keyword pages and gained quality links. The team has conducted regular meetings to provide progress updates and quick responses. Their transparency and extensive research are notable in the partnership.

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KEYWORD RESEARCH SERVICES FAQs

Keyword research identifies the terms and phrases people use to search for products, services, or information. By understanding what keywords are being searched for you can optimize your website to rank higher in search engine results pages (SERPs). It can also help businesses to understand the competition and identify opportunities.

We use a six-step process for keyword research:

We review your site’s current performance.
We review 3-5 competitors in your industry.
We conduct industry research to identify keywords.
We segment keywords to maximize opportunities.
We share our keyword findings with you.
We analyze, recommend, and implement our findings.

Keyword research accompanies each campaign we design. All aspects of our work involve keyword research, however some products may have more extensive reports.

Typically, our team takes a couple days to review, research, segment, and analyze keywords to determine the next steps in your SEO strategy. However, the amount of time to research keywords can depend on the size of your site, the competitiveness of the industry, and how many products or services you sell.