SEO audits are necessary to keep your site optimized. They give insights into your website’s overall performance and help you create an effective SEO strategy going forward. Search engine algorithms and Webmaster Guidelines are continually being modified so it is important to audit your website on a regular basis.
SEO auditing helps you prioritize the work that will have the biggest impact on your success in search, beginning with the assets you already have on hand — your website. This step ensures your off-page optimization and link building work will lead to results that have a direct impact on your return on investment (ROI).
While we recommend a yearly audit, you should monitor a website's analytics and keyword rankings more frequently to stay competitive.
Signs your website may need SEO auditing services:
- Minimal traffic
- A high bounce rate
- Significant traffic loss
- Slow to load
- Outdated or underachieving content
- Broken links
- Displaying a “HTTPS not secure” warning
- Low conversion rate
- Ranking lower than your competitors
- Failure to rank for long-tail keywords
- Duplicate content
Our team conducts comprehensive SEO audits that are 100% transparent. We’ll look at your site’s on-page, off-page, and technical SEO to determine what’s working (and what’s not) and create a step-by-step action plan with the best SEO practices in mind.
TECHNICAL SEO AUDITING SERVICES
Technical SEO audits help optimize each page of your website to perform well in organic search. Your website is a complex network of pages and so the pages should follow Google guidelines to help improve your performance in search.
A technical SEO audit uses tools such as Google Search Console to find notifications, errors, and updates affecting your on-page SEO. We also use other tools, like Screaming Frog, Moz Pro, Majestic SEO, SEMrush, and Ahrefs to help discover additional insights regarding the following elements:
- Accessibility & indexing
- Site architecture
- Offsite SEO
- Content
- Keywords
- Analytics
- Duplicate content
- Broken links
- Dangling links
- Similar title tags
- Duplicate meta descriptions
- Web copy editing
- HTML Validation
- Browser & resolution compatibility
- Page loading times
- Site statistics
- Error page
KEYWORD RESEARCH SERVICES
Keyword research helps you discover keyword opportunities, improve on-page optimization, and ensure your content is aligned with your SEO goals. Targeting the right keywords can help you become competitive in your search space, answer search queries your audience is asking, and set the foundation for the content you need in order to attract your customers.
With our keyword research services, we’ll get to know your industry, company, competitors, and target audience to help you discover the best keywords for you to target. Then we’ll identify keyword themes that, when segmented into more meaningful groupings, can maximize opportunity. You’ll receive a full keyword research report with keyword themes, opportunities, and trends, as well as next steps or recommendations.
ON-PAGE SEO SERVICES
On-page SEO helps search engines understand the content of the given webpage and its relationship to a searcher’s query. As search engines better understand user intent and regularly update their algorithms, it’s essential to stay updated with best practices to maximize your visibility in search.
What is on-page SEO?
On-page SEO (also known as on-site SEO) is the process of optimizing website pages to improve rankings and user experience. This type of SEO focuses on website features you can control, including title tags, content, headers, URLs, and internal links.
On-page SEO is different than off-page SEO, which optimizes elements outside of your site (backlinks, for example).
Our on-page SEO services.
Our team will assess your core web pages for their performance in search. We’ll then suggest changes to on-page elements so that they align with search engine guidelines. Identifying and correcting these on-page factors can have a significant, immediate, and positive impact on your rankings.
These issues could include, but are not limited to:
- Structured data
- Responsiveness
- Crawlability
- Site structure
- Page speed
- Topical relevance
- Content
- Headlines and headers
- Image optimization
- Title tags
- URL naming convention
- Meta description
PENALTY RECOVERY SERVICES
Website penalties occur when your website does not follow search engine guidelines. This can happen for two reasons: either the search engine updated its algorithm, flagging your site in the process, or someone manually flagged your site. Our team focuses on cleaning up penalties caused by link issues. Backlink auditing services can determine the cause of a penalty, find a remedy, and get your site back on track.
Since the Google Penguin update, many penalties relate to link issues. Links are a significant ranking factor, and receiving a penalty can result in a sudden and drastic drop in organic search rankings. Google Penguin was implemented to penalize low-quality or “spammy” links, used by SEOs in an attempt to get as many links as possible. Now, Google prioritizes link quality over link quantity.
Our team will identify the low-quality links coming to your website. We’ll then contact each website and request that the links targeting your website are removed. Lastly, we’ll disavow any backlinks not removed, effectively informingGoogle that those links should not be considered during site analysis.
We’ve helped many clients recover from the negative impact of penalties. Don’t lose traffic because you’ve been slapped with one.
TRAFFIC LOSS ASSESSMENT AND RECOVERY SERVICES
Whether from an algorithm update, penalty, technical issue — or something else — our team will quickly get to the root of the issue so you can win back the traffic you deserve.
First, we’ll look at your Google Analytics data to pinpoint the exact moment the drop in traffic occured. Then, we’ll analyze your keyword phrases, current backlinks, and content quality to ascertain the reason for the drop in rankings. We’ll also make sure that all the pages of your website are being indexed correctly by search engines. Lastly, we’ll check your site's usability and send you a report based on our findings.
MEET YOUR PARTNERSHIP DEVELOPMENT TEAM
You need relevant, reputable links and strategic, well-written content to grow your brand. We've got 12+ years of experience doing just that for our clients, and we're ready to help you.
After the completion of the audit, our team will develop a custom strategy designed to get your traffic back on track, maximizing your online visibility.
You'll also receive recommendations for resolving other issues, based on the priority reading of each. These issues could include, but are not limited to:
- Site structure
- Internal linking
- Technical errors
- Keyword targeting
- Search engine indexing
- Analytics implementation
- Page speed and load time
- Crawlability and accessibility
- Site security
- Broken Links
- Ranking drops
- Mobile friendliness
- Duplicate content issues
- Penalization risk and cleanup
- And more
In a sea of questionable and spammy link building providers, Page One Power is someone that you can trust and someone that will get you good results.
Thanks to Page One Power's efforts, the client has seen an improvement in Google keyword pages and gained quality links. The team has conducted regular meetings to provide progress updates and quick responses. Their transparency and extensive research are notable in the partnership.
Coming from an agency background, I can really see exactly how a good agency would retain their clients for a long time...and of course the opposite way around. The work is good, the numbers are good. They stand behind whatever they say, and the way they conduct their business is very professional.
I have used Page One Power for many years to build high quality links for multiple web properties. They take great care of their customers and I couldn't ask for a better partner. I highly recommend.
I've always found the team to be both responsive and quick to do whatever it takes to make a campaign successful. I've worked with many SEO agencies over the years but Page One Power has been the most professional and easy to deal with by far.
CASE STUDIES
