Content Marketing

Content marketing and SEO go hand in hand, as content and links are the two most important factors for determining search rankings. These posts will teach you how to be more effective with your content marketing.

By Cory Collins
12 Jan 2021

How To Create a Free Editorial Calendar Using Google Docs - Tutorial Tuesday

Hello and welcome to another edition of Tutorial Tuesday! Each and every week we demonstrate a step-by-step process, tool, or tactic useful to digital marketers.

This week I’ll be demonstrating how to create an editorial calendar—for free—using Google Docs.

By Charles Taylor
14 Dec 2020

Content Optimization: Things Not Strings

Guest author Charles Taylor shares his reasons on why you need to give your content a greater level of topical depth and breadth – no matter who reads it. This is how you create content that will succeed in organic search.
By Ben Jacobsen
25 Nov 2020

SEO From Home: Be Feared & Loved Ranking Content Michael Scott Way

Our very own Michael Johnson, Sales Manager at Page One Power, joins SEO From Home to give an entertaining and informative The Office-themed presentation on how to build content for search.
By Ben Jacobsen
18 Nov 2020

SEO From Home: What's Working Right Now According to 1,000+ Bloggers

Andy Crestodina joins SEO From Home to discuss what is working right now according to over 1,000 real-world bloggers and discusses specific actionable steps to help your blog grow.
By Michael Johnson
18 Nov 2020

How to Make the Most of Your Surplus SEO Budget

Having leftover marketing budget at the end of the year can be an exciting opportunity, but you still want to get maximum ROI with that money. Learn how that leftover money can be spent with SEO to prepare for the future.
By Ben Jacobsen
04 Nov 2020

SEO From Home: Email Marketing and Content Promotion with Yosef Silver

On October 27th, we hosted Yosef Silver of Fusion Inbound on SEO From Home — Yosef discussed email marketing and content promotion and answered questions live to help attendees plan their email and content strategies for the end of the year.
By Andrew Dennis
27 Oct 2020

Linkable Content or Keyword-focused Content: Which is More Important to Your Site?

This post focuses on two specific types of content that can help you achieve SEO success: linkable content and keyword-focused content, and asks SEO experts make the difficult decision of choosing between these two important types of pages.
By Vince Nero
20 Jul 2020

How To Design Your Content For Both User And Search

User needs and search needs aren't mutually exclusive, there are easy ways to format your content for both the user and for search. Author Vince Neros shares a few examples of these strategies, why they work, and which sites are already using them—and winning.
By Kimberly Brown
19 May 2020

Why Google Doesn't Care How You Feel About Your Content

You can’t create content designed to meet a KPI based on what you blindly assume searchers, your target audience, or your competitors are pursuing. Strategic content, designed to meet specific goals, must be backed up by valid data compiled from authoritative sources.
By Daniel Bagley
22 Apr 2020

Why Authentic Content Attracts an Audience (and Backlinks)

To truly capture an audience, your content must sizzle with authenticity and compelling insights on a consistent basis. Guest author Daniel Bagley walks through how to build this type of authentic content.