Content Marketing

Content marketing and SEO go hand in hand, as content and links are the two most important factors for determining search rankings. These posts will teach you how to be more effective with your content marketing.

By Kaitie Frank
14 Dec 2023

Should You Delete Content: Advice From Google

Is it a good idea to delete old content from your website? Google says no. Learn why keeping old content can still be valuable for users and search engines. Find out the risks involved and how to make the right decision.
By Kaitie Frank
13 Dec 2023

Decoding the Who, How, and Why of Content, According to Google

Learn how to create engaging and valuable content that ranks higher in search engine results. Discover Google's advice on making person-first content and incorporating the "who," "how," and "why" questions. Enhance your content by establishing credibility, delivering information effectively, and establishing a clear purpose. Connect with your audience, provide value, and craft a narrative to capture attention and leave a lasting impact.
By Kaitie Frank
12 Dec 2023

How to Make a Great Page Experience According to Google

Improve your website's page experience with Google's guidance and tips. Learn how to optimize loading speed, prioritize content, and enhance user-friendly navigation. Boost your search engine rankings and user satisfaction.
By Kaitie Frank
08 Dec 2023

What Does Google Consider Low-Quality Content?

Learn how Google defines low-quality content and what factors contribute to it. Discover the importance of E-E-A-T, the impact of distracting ads, and how to fix low-quality content on your website. Enhance your website's credibility and rank higher in search engine results.
By Kaitie Frank
05 Dec 2023

How Does Google Define Quality Content?

Learn how Google defines quality content and how you can create it. Discover the key attributes of quality content, including expertise, page experience, and people-first content. Improve your content quality and maximize your ranking potential with these expert tips.
By Kaitie Frank
01 Dec 2023

6 SEO Trends to Watch Out for in 2024

Discover the top 6 SEO trends to watch out for in 2024, including artificial intelligence, voice search optimization, video SEO, and more. Stay ahead in the digital landscape and optimize your content for success.
By Kaitie Frank
13 Nov 2023

Do Social Media Posts Count As Backlinks?

Learn how social media posts impact SEO and backlinks. While they may not directly affect rankings, they can increase brand awareness, visibility, and trust. Discover the pros and cons of social media backlinks and best practices for optimizing social signals.
By Alex Borup
13 Oct 2023

Content Marketing Tips and Best Practices

A few content marketing tips include understanding your audience better, employing person-first writing, and setting clear content goals. Keep reading to learn about additional content marketing tips for your business.
By Alex Borup
12 Oct 2023

What Is Content Development? Tips for Strategic Content Ideation

Content development is the process of creating, producing, and publishing relevant content to a variety of digital platforms.
By Amanda Dodge
11 Oct 2023

The Importance of Empathy in Marketing

Empathy is a great skill to have in your personal and professional life. Use this guide to learn how understanding the feelings and experiences of others can help you create better content for them.