Content marketing and SEO go hand in hand, as content and links are the two most important factors for determining search rankings. These posts will teach you how to be more effective with your content marketing.
Brand storytelling is an important marketing strategy, but the role of storytelling in SEO is often less clear. Learning how to optimize for search while sharing your brand story can be the key to successful content marketing.
While the spread of misinformation has been in the spotlight recently, it’s nothing new to the internet. However, with recent booms, social media platforms and search engines alike are implementing tools in an attempt to fight the spread.
Many content marketers reach a point where they are struggling to develop new content that is relevant to their website and KPIs. However, while it is possible to bloat your website with unnecessary content, this is typically due to a failure to properly readjust your content strategy over time.
As a key element of many SEO efforts, marketers may wonder about how long blog posts retain their value. While there is no definitive answer, there are some consistent outcomes that can point us in the right direction to develop content with strong long-term value.
It is important for any marketer to understand that SEO strategy necessarily differs substantially from other, more traditional marketing strategies. SEO typically employs a more gradual development strategy that promotes organic growth.
You already know who your target audience is. But you may not keep them in mind at all times when creating content. However, you can change this. All you have to do is look at your site through the eyes of your audience. If you don’t like what you see, then it may be time to “kill your darlings.”
Thinking like a searcher aligns your priorities with those of search engines: providing value to real, human users. By shifting your perspective when creating SEO content, you can better serve searchers and improve your ability to rank.