Content Marketing

Content marketing and SEO go hand in hand, as content and links are the two most important factors for determining search rankings. These posts will teach you how to be more effective with your content marketing.

By Natalie Thomas
13 Oct 2021

The Long-Term Value of Blog Posts

As a key element of many SEO efforts, marketers may wonder about how long blog posts retain their value. While there is no definitive answer, there are some consistent outcomes that can point us in the right direction to develop content with strong long-term value.
By Natalie Thomas
30 Sep 2021

Self-Inflicted Negative SEO: A Problem That Grows From Well-Intentioned Marketing Mistakes

It is important for any marketer to understand that SEO strategy necessarily differs substantially from other, more traditional marketing strategies. SEO typically employs a more gradual development strategy that promotes organic growth.
By Alex Mosher
17 Aug 2021

Creating Content for Your Target Audience

You already know who your target audience is. But you may not keep them in mind at all times when creating content. However, you can change this. All you have to do is look at your site through the eyes of your audience. If you don’t like what you see, then it may be time to “kill your darlings.”
By Michael Johnson
03 Aug 2021

How to Submit Blogs: Guest Posting Do’s and Don’ts

If you want to guest post, you should make sure to be direct, research the site's audience, provide valuable information, and show examples of your work.
By Francine Rodriguez
22 Jul 2021

Let's Talk About Spanish PPC

PAGES contributor, Francine Rodriguez, has us thinking outside of our customary box and shares reasons as to why Spanish PPC is a smart investment.
By Maddie Baker
14 Jun 2021

Think Like a Searcher to Enhance Your SEO Content

Thinking like a searcher aligns your priorities with those of search engines: providing value to real, human users. By shifting your perspective when creating SEO content, you can better serve searchers and improve your ability to rank.
By Ben Cornell
10 May 2021

How to Create Evergreen Content

Evergreen content covers subject matter in a way that carries value regardless of time. Creating evergreen content requires intentional, ongoing efforts to remain relevant as time goes on.
By Andrew Dennis
31 Mar 2021

Linkable Content: How to Build Content that Earns Links

Ever wonder how to build content that will earn links? Andrew will guide you through smart questions and practices that will make your content link-worthy.
By Cory Collins
12 Jan 2021

How To Create a Free Editorial Calendar Using Google Docs - Tutorial Tuesday

Hello and welcome to another edition of Tutorial Tuesday! Each and every week we demonstrate a step-by-step process, tool, or tactic useful to digital marketers.

This week I’ll be demonstrating how to create an editorial calendar—for free—using Google Docs.

By Charles Taylor
14 Dec 2020

Content Optimization: Things Not Strings

Guest author Charles Taylor shares his reasons on why you need to give your content a greater level of topical depth and breadth – no matter who reads it. This is how you create content that will succeed in organic search.