The term SEO encompasses a wide variety of tactics and techniques, which can be intimidating if you're just getting started in the field. These posts take it back to basics so you can build a strong foundation of SEO knowledge.
As a key element of many SEO efforts, marketers may wonder about how long blog posts retain their value. While there is no definitive answer, there are some consistent outcomes that can point us in the right direction to develop content with strong long-term value.
It is important for any marketer to understand that SEO strategy necessarily differs substantially from other, more traditional marketing strategies. SEO typically employs a more gradual development strategy that promotes organic growth.
Many spaces in organic search are highly competitive, making it difficult for newer companies to rank in them. Long-tail keywords can help you to earn traffic in competitive spaces while setting you up to achieve your long-term SEO goals.
To boost your website’s search engine performance with internal links, understand their value/purpose and use internal linking best practices. Create the right types of content, use internal links in your marketing funnel, optimize your anchor texts, and prioritize user experience.
You already know who your target audience is. But you may not keep them in mind at all times when creating content. However, you can change this. All you have to do is look at your site through the eyes of your audience. If you don’t like what you see, then it may be time to “kill your darlings.”
Improving or removing content is essential for older sites. From removing broken links to correcting spelling errors, these changes can boost SEO traffic, strengthen internal link networks, and improve overall user experience.
Google continues to roll out updates that aim not only to understand human communication but to mimic it back to us. An interesting example of this is hearing landmark directions while navigating with Google Maps. This article explores the relationship between physical presence online and IRL.
PAGES Magazine (virtually) sat down with Jordan Yocum, Digital Marketing Specialist with the Better Business Bureau, for a quick Q & A about his experience and the challenge he faced when building an SEO program from the ground up.