Basic SEO

The term SEO encompasses a wide variety of tactics and techniques, which can be intimidating if you're just getting started in the field. These posts take it back to basics so you can build a strong foundation of SEO knowledge.

By Beth Hudson
28 Aug 2023

Types of Copywriting and Their Approaches

Copywriting has several subtypes. Learn about the most popular copy niches, their importance for your SEO efforts, and how to implement them into your content creation strategy.
By Sallie Blackmon
18 Aug 2023

Creating High-Quality Content

Learn how to create high-quality content. From in-depth keyword research, understanding your target audience to optimization tips and mistakes to avoid, our guide is here to help.
By Sallie Blackmon
18 Aug 2023

How Long Should Blog Posts Be?

Learn how long an SEO blog post should be, what factors influence length, and what affects SEO best practices for writing and content performance.
By Amanda Dodge
17 Aug 2023

Tips for Producing Unique Website Content

Unique content can improve your SEO, social media, customer service, and sales efforts. It’s worth your time to develop high-quality ideas. Use this guide to ensure you get the highest ROI from your content efforts.
By Andrew Caldwell
19 Jul 2023

What Is SEO Content Writing?

Writing content for SEO involves several considerations. Well-written content should target a specific audience and focus on being informative, concise, clear, and accurate.
By Natalie Thomas
13 Jul 2023

What Is Long-form Content?

Long-form content is a valuable tool in the SEO toolbox that can support many goals such as earning backlinks and building authority and credibility.
By Natalie Thomas
13 Jul 2023

How To Write an Introduction

An introduction serves many important purposes for a piece of content, and therefore it is important to learn how to craft an effective introduction. SEO professionals can glean many benefits by honing their skills in this area and looking for insight into how to improve.
By Debbie Arcangeles
05 Jul 2023

Create Better Content for Your Company Blog

Struggling to stand out from millions of other blogs? Learn why your company blog may not achieve the desired results and how to change that.
By Natalie Thomas
21 Feb 2023

Marketing Efforts Commonly Mistaken for SEO

The value of SEO is becoming more widely recognized in online spaces. However, with this awareness comes much misunderstanding. There are many other types of digital marketing that are sometimes conflated with SEO.
By Thomas Swisher
10 Jan 2023

LinkMiner Review: How to Easily Analyze Backlinks

LinkMiner is a chrome extension tool that helps link builders quickly and easily analyze links on a page. Read Thomas' review of LinkMiner to understand how it works.