Basic SEO

The term SEO encompasses a wide variety of tactics and techniques, which can be intimidating if you're just getting started in the field. These posts take it back to basics so you can build a strong foundation of SEO knowledge.

By Al Gomez
04 Apr 2018

How to Manage 404 Pages

404 pages naturally occur on websites over time due to changes and updates to the site. However, 404 pages cannot be ignored as these pages are detrimental to SEO and user experience. In this post, author Al Gomez highlights best practices for managing the 404 pages on your site to ensure your site is optimized and your visitors have a good experience.
By Paul Teitelman
12 Mar 2018

6 Tips for SEO Image Optimization

One of the most important steps to take under the SEO umbrella is image optimization. A comprehensive SEO campaign includes a strategic plan for curating images that resonate with your audience while remaining relevant to your content.
By Laura Greene
19 Feb 2018

How the Repeal of Net Neutrality Hurts SEO

On December 14, 2017, the FCC voted to repeal the rules protecting net neutrality. Numerous news outlets reported what this might mean for consumers and small business owners, but few really delved into what it meant for those of us who work in SEO. The fact is that this repeal could have a devastating impact on digital marketing.
By Sloan Roseberry
06 Feb 2018

Announcing PAGES - An SEO Magazine

Announcing the launch of PAGES - An SEO Magazine. PAGES is a print magazine, published quarterly, with each issue focused around an SEO topic. PAGES is a resource for anyone who wants a new way to explore SEO.
By MeghanCahill
29 Dec 2017

Backlink Quality: Are Your Links B-Movies or Blockbusters?

You know a good link when you see one. And that goes double for low-quality links. Cinematically-speaking, I don’t expect every backlink profile to be The Godfather. But why do so many resemble Plan 9 from Outer Space?
By Andrew Dennis
21 Dec 2017

Frosty the SEOman (An SEO Holiday Classic)

A fun SEO take on the Holiday classic "Frosty the Snowman" for all within the SEO industry to enjoy.
By Hardik Oza
31 May 2017

Interview with Arya Bina from Kobe Digital

Today I have the opportunity to share an interview with Arya Bina, founder of Kobe Digital. I sat down with Arya to discuss the best ways to use anchor text for SEO this year.
By Pankaj Mondal
22 May 2017

Testing if SEO is a Worthwhile Investment for Your Site

How do you test the merits of SEO for your company? Guest Author Pankaj Mondal explains some potential options for testing SEO for your organization.
By David Dalka
13 Apr 2017

Managing SEO Effectively and Meeting Your Team's Needs

The SEO and link building community has not been well integrated into organizations, and there are a number of challenges when it comes to managing SEO teams.
By Umar Khan
21 Mar 2017

SEO Basics for Beginning Bloggers

In this post I want to walk you through setting up a blog and optimizing it for search via SEO best practices.