The term SEO encompasses a wide variety of tactics and techniques, which can be intimidating if you're just getting started in the field. These posts take it back to basics so you can build a strong foundation of SEO knowledge.
You already know who your target audience is. But you may not keep them in mind at all times when creating content. However, you can change this. All you have to do is look at your site through the eyes of your audience. If you don’t like what you see, then it may be time to “kill your darlings.”
Improving or removing content is essential for older sites. From removing broken links to correcting spelling errors, these changes can boost SEO traffic, strengthen internal link networks, and improve overall user experience.
Google continues to roll out updates that aim not only to understand human communication but to mimic it back to us. An interesting example of this is hearing landmark directions while navigating with Google Maps. This article explores the relationship between physical presence online and IRL.
PAGES Magazine (virtually) sat down with Jordan Yocum, Digital Marketing Specialist with the Better Business Bureau, for a quick Q & A about his experience and the challenge he faced when building an SEO program from the ground up.
Local search is bigger than ever before. With the increasing number of “near me” searches on Google, we are still seeing continued growth in traffic from Google My Business. Author Joy Hawkins shares how to get the most from your GMB listing!
Even if you don't have much budget for SEO, you can't ignore it completely. There are a few SEO strategies that don’t take much time or experience, and if left undone, can leave a business vulnerable and on a trajectory towards failure.
Throughout the marketing industry, SEOs and marketers alike have attached the term "expert" next to their name. SEO is an ever-changing industry. Every year there are new strategies, tactics, and trends that SEOs must become familiar with. Overall, this makes it challenging for one to become an "expert" in the field.