Basic SEO

The term SEO encompasses a wide variety of tactics and techniques, which can be intimidating if you're just getting started in the field. These posts take it back to basics so you can build a strong foundation of SEO knowledge.

By Norm Vogele
15 May 2019

Google is Not a Search Engine — It's an Advertising Platform

Google is an advertising platform first, and a search engine second. If you accept this simple truth, you will better understand how SEO can help you — and what a real SEO strategy actually means.
By Andrew Dennis
14 May 2019

What is SEO and How Do You Optimize for Search Engines?

“SEO” is an acronym for search engine optimization, a set of practices that can help your website rank well in organic search. Ranking well in organic search can help to bring more qualified traffic to your domain.
By Andrew Dennis
01 May 2019

What is Technical SEO - Tips and Best Practices

Technical SEO is a vital, but often overlooked, component of larger SEO strategies. To make your SEO efforts as impactful as possible, you need to look at your URL structure, sitemap, and everything in between.
By Joe Oliver
15 Apr 2019

Taking an SEO Road Trip: Part One

Editor-in-Chief Joe Oliver explains what you'll need to prepare for your journey towards optimization in this post on basic SEO essentials.
By Sloan Roseberry
04 Apr 2019

Announcing PAGES Issue #6

Take a look at the next issue of PAGES Magazine. Learn about the contributors who wrote for Issue #6, and get updated with some exciting news about our plans for later this year.
By Sloan Roseberry
04 Apr 2019

How to Improve Your Approach to Digital Marketing for Faster and Better SEO Results [Checklist]

This checklist will help you align your marketing strategies to achieve SEO success. Learn how to get your team in position to achieve growth through search marketing.
By Tania Lobo
28 Mar 2019

Search in China: An Introduction to Baidu

Tania Lobo explains the basics of Chinese search habits, web optimization and keyword research.
By Ryan Joos
13 Mar 2019

Google My Business, Local Packs, & Gym Class Heroes

Ryan Joos of Nifty Marketing explains what you need to know to get started with Google My Business and be found by local searchers.
By Matt Vazquez
12 Mar 2019

The Undeniable Importance of “Quick Wins” In SEO

Matt Vazquez shares two optimization tactics that can help you move the needle and earn buy-in from your team or boss early on in your SEO efforts.
By Sloan Roseberry
24 Jan 2019

Announcing PAGES Issue #5

Get a first look at the next issue of PAGES Magazine. Learn about the contributors to Issue #5, the topics covered, and a new podcast to listen to between the pages.