Basic SEO

The term SEO encompasses a wide variety of tactics and techniques, which can be intimidating if you're just getting started in the field. These posts take it back to basics so you can build a strong foundation of SEO knowledge.

By Amy Lyons
22 Mar 2021

The Human Touch to Google Navigation

Google continues to roll out updates that aim not only to understand human communication but to mimic it back to us. An interesting example of this is hearing landmark directions while navigating with Google Maps. This article explores the relationship between physical presence online and IRL.
By Jordan Yocum
17 Mar 2021

The Jordan Yocum Interview

PAGES Magazine (virtually) sat down with Jordan Yocum, Digital Marketing Specialist with the Better Business Bureau, for a quick Q & A about his experience and the challenge he faced when building an SEO program from the ground up.
By Maddie Baker
10 Mar 2021

Mainstream Myths in News Coverage of Google

When it comes to Google, mainstream reporting rarely gets it right. If tech journalism is going to help — rather than hurt — their readers, authors need to understand how search actually works.
By Dmitrii Kustov
17 Feb 2021

Turn Everyday Tasks Into Sustainable Website Traffic

Guest author, Dmitrii Kustov, dives into creating an SEO tool chest not only to find ways to be proactive but also to make your SEO job easier by improving workflow and production.
By Joy Hawkins
17 Sep 2020

Getting the Most from Google My Business in 2020

Local search is bigger than ever before. With the increasing number of “near me” searches on Google, we are still seeing continued growth in traffic from Google My Business. Author Joy Hawkins shares how to get the most from your GMB listing!
By Robin Lord
31 Aug 2020

The Importance of User Experience for SEOs

Should SEOs care about UX? Guest author Robin Lord shares evidence that proves good UX will help search rankings, and in turn, also help the KPIs that SEOs care about.
By Brie E Anderson
29 Jun 2020

Small Businesses Can't Afford (To Not Do) SEO

Even if you don't have much budget for SEO, you can't ignore it completely. There are a few SEO strategies that don’t take much time or experience, and if left undone,  can leave a business vulnerable and on a trajectory towards failure.
By Liam Barnes
15 Jun 2020

Nobody Is An SEO Expert

Throughout the marketing industry, SEOs and marketers alike have attached the term "expert" next to their name. SEO is an ever-changing industry. Every year there are new strategies, tactics, and trends that SEOs must become familiar with. Overall, this makes it challenging for one to become an "expert" in the field.
By Ryan Stewart
06 May 2020

How To Do Less And Get More

The key to SEO success isn't doing more. It’s doing less. It’s mastering the core elements — going deep, not wide. This article will discuss my process of running high-quality, high-performing SEO campaigns, at scale.
By Andrew Dennis
26 Mar 2020

We'll Keep Searching: How Page One Power is Responding to COVID-19 and Why SEO is More Important Than Ever

In this post, I want to share what we’re doing at Page One Power during these difficult times to try to help, inform, support, and yes, continue to earn your business and trust.