The term SEO encompasses a wide variety of tactics and techniques, which can be intimidating if you're just getting started in the field. These posts take it back to basics so you can build a strong foundation of SEO knowledge.
Measuring keyword density — or how frequently target terms appear on a page — is a poor, outdated approach to SEO. Where you place keywords and how well searcher intent is addressed both count for much more.
Let's talk about internships for a moment. Like most college students, I had a minor freak out about the fact that I didn't have anything figured out in life and that I haven't been doing enough for my career. Here's my experience interning at Page One Power.
The “World Wide Web” is just one way we share data over the “Internet,” but they aren’t the same thing. Mobile apps, email, and smart devices all connect over the Internet, while browsers and search engines use the Web.
Websites don’t rank just because they exist. To appear in the search results, a site needs to offer something that people are actually searching for, and even then, it is a ruthless competition with no consolation prizes.
“SEO” is an acronym for search engine optimization, a set of practices that can help your website rank well in organic search. Ranking well in organic search can help to bring more qualified traffic to your domain.
Technical SEO is a vital, but often overlooked, component of larger SEO strategies. To make your SEO efforts as impactful as possible, you need to look at your URL structure, sitemap, and everything in between.