Basic SEO

The term SEO encompasses a wide variety of tactics and techniques, which can be intimidating if you're just getting started in the field. These posts take it back to basics so you can build a strong foundation of SEO knowledge.

By Andrew Dennis
28 May 2019

What is On-Page SEO? Optimization Basics and Best Practices

Optimizing on-page content is a difficult task, but how do you begin creating good content? Follow a thorough checklist to help you optimize every page.
By Andrew Dennis
21 May 2019

Black Hat SEO vs White Hat SEO: What They Are and How They Work

While black hat SEO focuses on questionable tactics in the effort to improve search engine rankings, white hat SEO focuses on user experience and value.
By Norm Vogele
15 May 2019

Google is Not a Search Engine — It's an Advertising Platform

Google is an advertising platform first, and a search engine second. If you accept this simple truth, you will better understand how SEO can help you — and what a real SEO strategy actually means.
By Andrew Dennis
14 May 2019

What is SEO and How Do You Optimize for Search Engines?

“SEO” is an acronym for search engine optimization, a set of practices that can help your website rank well in organic search. Ranking well in organic search can help to bring more qualified traffic to your domain.
By Andrew Dennis
01 May 2019

What is Technical SEO - Tips and Best Practices

Technical SEO is a vital, but often overlooked, component of larger SEO strategies. To make your SEO efforts as impactful as possible, you need to look at your URL structure, sitemap, and everything in between.
By Sloan Roseberry
04 Apr 2019

Announcing PAGES Issue #6

Take a look at the next issue of PAGES Magazine. Learn about the contributors who wrote for Issue #6, and get updated with some exciting news about our plans for later this year.
By Sloan Roseberry
04 Apr 2019

How to Improve Your Approach to Digital Marketing for Faster and Better SEO Results [Checklist]

This checklist will help you align your marketing strategies to achieve SEO success. Learn how to get your team in position to achieve growth through search marketing.
By Sloan Roseberry
24 Jan 2019

Announcing PAGES Issue #5

Get a first look at the next issue of PAGES Magazine. Learn about the contributors to Issue #5, the topics covered, and a new podcast to listen to between the pages.
By Sloan Roseberry
02 Jan 2019

A Framework for Integrating SEO into Your Seasonal Marketing Strategy

This broadly-applicable framework for integrating seasonal campaigns can help you start developing a more strategic mindset toward search.
By Andrew Dennis
20 Dec 2018

Webmaster, It’s Okay to Link Off-site (to the tune of Baby, It’s Cold Outside)

It's the age-old tale of a link builder pleading to get their link placed, all to the tune of the Christmas classic "Baby, It's Cold Outside". Enjoy and Happy Holidays!