Competitive Analysis

Keeping tabs on the competition is critical to any successful marketing strategy, and it's no different in SEO. These posts will help you analyze and learn from your competitors so you can beat them in the search results.

By Inna Yatsyna
02 Jul 2018

Improve Your Site with Competitive Analysis

Analyzing competitors empowers you to learn from their mistakes and allocate your budget wisely. Regular analytical work gives you an understanding of how your competitors think, and positions you to counter their tactics. Competitive analysis is particularly important for SEO success.
By Andrew Dennis
19 Jun 2018

How to Win in Search with SEMrush: Webinar [Video + Transcript]

On June 7th, 2018 we partnered with SEMrush to produce a joint webinar. The webinar provided a live walkthrough of one of the processes we use here at Page One Power to help our clients win in search. This post features the video recording and webinar transcript.
By Cory Collins
12 Jun 2018

Keyword Research with SEMrush: Helping Clients Win in Search

A detailed walk through on how to use SEMrush for keyword research to identify meaningful content and organic traffic opportunities. Learn how SEO agencies quickly identify the best-performing competitor content and gaps for their clients to win in search.
By Tim LeGore-Hand
13 Mar 2018

Planning a Link Building Campaign: How to Organize Your Efforts

Before launching a link building campaign you need to start with a plan in order to discover opportunities and gauge progress. Planning is how link building teams explore options to kick-start a campaign, and identify options that will be available over the long-term.
By Steven van Vessum
27 Jun 2017

Content Gap Analysis: Continually Improve Your Content

Are you creating strategic content? Do you know which content is driving traffic to your competitors? A content gap analysis will help you produce better content and drive traffic.
By Cory Collins
22 Mar 2017

Quality Links: 5 Great Tactics to Build Valuable Links

Quality backlinks are critical to competitive search rankings and traffic from Google. Here are 5 tactics to help you secure quality links to your own site.
By Andrew Dennis
06 Dec 2016

Keyword Analysis with SEMrush’s SEO Keyword Magic Tool – Tutorial Tuesday

Today I’ll be walking through how to use the Keyword Magic tool for keyword research and analysis.
By Cory Collins
14 Nov 2016

Link Building: The Foundation Technique

Cory Collins shares his favorite tactic to build links for new clients: the Foundation Technique. It's a common sense approach to content promotion for links.
By Cory Collins
16 Aug 2016

Keyword research to increase traffic with SEMrush (Video) - Tutorial Tuesday

In this post (and video!) I demonstrate how to use keyword research to increase traffic, identifying which keywords are sending search traffic to your website.
By Andrew Dennis
27 Jul 2016

Link Building Campaigns: Strategy Development (2017)

Link campaigns require customized strategy. In this post I cover step by step how to research and develop a link building campaign, step by step.