SEO Strategy

If you want to rank consistently in search, you need a strategy. These posts all focus on building a winning SEO strategy.

By Izabelle Hundrev
19 Apr 2021

The Seven Deadly Sins of SEO

PAGES contributor, Izabelle Hundrev, keeps it real by putting the user at the center of search efforts and shares how to avoid the seven deadly sins of SEO.
By Emma DeGrandi
05 Apr 2021

Updating Old Content to Boost SEO Traffic

Improving or removing content is essential for older sites. From removing broken links to correcting spelling errors, these changes can boost SEO traffic, strengthen internal link networks, and improve overall user experience.
By Andrew Dennis
31 Mar 2021

Linkable Content: How to Build Content that Earns Links

Ever wonder how to build content that will earn links? Andrew will guide you through smart questions and practices that will make your content link-worthy.
By Amy Lyons
22 Mar 2021

The Human Touch to Google Navigation

Google continues to roll out updates that aim not only to understand human communication but to mimic it back to us. An interesting example of this is hearing landmark directions while navigating with Google Maps. This article explores the relationship between physical presence online and IRL.
By Dmitrii Kustov
17 Feb 2021

Turn Everyday Tasks Into Sustainable Website Traffic

Guest author, Dmitrii Kustov, dives into creating an SEO tool chest not only to find ways to be proactive but also to make your SEO job easier by improving workflow and production.
By Daniel Bagley
08 Feb 2021

Why the iOS 14 Update Makes Organic SEO Even More Essential

The iOS 14 change is creating difficulty for app publishers and advertisers who want to target personalized ads to over 100 million iOS users. Organic SEO can help fill the gap through great content and relevant links.
By Joelle Irvine
01 Feb 2021

eCommerce Goals: Optimize Images for the New Online Shopper

There is a tremendous opportunity for eCommerce brands to increase discovery, improve online shopper experiences, and generate additional revenue through image optimization. Guest author Joelle Irvine explains how to do these things and more in this article.
By Andrew Dennis
19 Jan 2021

Link Building Tactics 2021: Insight from 10+ Years of Building Links

There is one overarching philosophy worth following when building links - identify and emphasize value. However, in 2021 there are three distinct tactics you can use to put this philosophy into action. These link building tactics are resource promotion, mention link building, and content link building.
By Cory Collins
12 Jan 2021

How To Create a Free Editorial Calendar Using Google Docs - Tutorial Tuesday

Hello and welcome to another edition of Tutorial Tuesday! Each and every week we demonstrate a step-by-step process, tool, or tactic useful to digital marketers.

This week I’ll be demonstrating how to create an editorial calendar—for free—using Google Docs.

By Ben Jacobsen
11 Jan 2021

SEO From Home: An Educational Series

Over the coming months, we'll be hosting live presentations and educational sessions in an effort to keep the SEO community connected and engaged during these difficult times of quarantines and isolation.