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SEO Strategy
If you want to rank consistently in search, you need a strategy. These posts all focus on building a winning SEO strategy.
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There is one overarching philosophy worth following when building links - identify and emphasize value. However, in 2021 there are three distinct tactics you can use to put this philosophy into action. These link building tactics are resource promotion, mention link building, and content link building.
By Cory Collins
12 Jan 2021
How To Create a Free Editorial Calendar Using Google Docs - Tutorial Tuesday
Hello and welcome to another edition of Tutorial Tuesday! Each and every week we demonstrate a step-by-step process, tool, or tactic useful to digital marketers.
This week I’ll be demonstrating how to create an editorial calendar—for free—using Google Docs.
Over the coming months, we'll be hosting live presentations and educational sessions in an effort to keep the SEO community connected and engaged during these difficult times of quarantines and isolation.
SEO and PPC are both are designed to increase traffic to your website, get you leads, and help sell products. Since both practices are shooting for similar goals, it would seem that there is plenty of potential for overlap — and there is, along with the potential for huge benefit!
It is a mistake to assume a company is knowledgeable, bought in, and motivated to execute search work simply because they have an SEO department or have signed a contract to pay for search services. Yet search professionals try to race full speed ahead, dumping laundry lists of recommendations in their clients’ laps, and we’re surprised when the work doesn’t get implemented.
By Joshua DeGrasse-Baumann and Meagan Guse
03 Dec 2020
How to Make SEO Solve Your Paid Search Advertising Problems
Guest authors Joshua DeGrasse-Baumann and Meagan Guse take an in-depth look at the ways you can use SEO and PPC together to maximize your digital marketing.
Link outreach is about two things: empathy and persuasion. If you remember this simple fact, your outreach will be better than probably 80% of the outreach emails I see daily. But just because others are doing a bad job doesn’t mean you should settle for being average — in this article I want to explain the mindset you need to send quality outreach.
Having leftover marketing budget at the end of the year can be an exciting opportunity, but you still want to get maximum ROI with that money. Learn how that leftover money can be spent with SEO to prepare for the future.
Lack of buy-in. Failure to prioritize. Limited budget and resources. Low understanding of search. Corporate silos. All these and more are obstacles standing in the way of getting your team’s best search work implemented —and much of it can be prevented by starting the search program on the right foot.
By Andrew Dennis
27 Oct 2020
Linkable Content or Keyword-focused Content: Which is More Important to Your Site?
This post focuses on two specific types of content that can help you achieve SEO success: linkable content and keyword-focused content, and asks SEO experts make the difficult decision of choosing between these two important types of pages.
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