SEO is a complex and constantly evolving field that can be difficult to keep up with. However, one of the hardest parts of the job for many SEO professionals is how to properly explain their strategy to clients.
Finding content worthy of links starts with clear goals, understanding your audience, and handling the internal linking structure of your site. Then, you can start reaching out to targeted sites and earning links to your winning pages.
SEO is a marketing necessity for websites seeking to increase their visibility online. But will that always be the case? An analysis of SEO’s evolution and the expected direction of the internet can give us some insight.
Google and Pinterest are two of the most popular search engines in the world. While they both offer a wide range of features, there are some key differences between them. Here are some of the most notable differences between Google and Pinterest.
Greenwashing makes it harder to stand out as an eco-friendly brand. However, you can do so by optimizing your environmentally conscious content for search engines. Stay within your niche and cater to eco-conscious consumers at the same time.
Despite its status as the world’s dominant search engine — or perhaps because of this — people routinely claim that Google search results, SERP construction, or the brand as a whole are all getting worse. But exactly how, or compared to what? The answers vary depending on the critic.
As one of the most popular social media platforms in the world, Instagram can be a very effective marketing and SEO tool for businesses. Advertising on Instagram is relatively easy and affordable, but there are several things all marketing professionals should know before they get started.