Many spaces in organic search are highly competitive, making it difficult for newer companies to rank in them. Long-tail keywords can help you to earn traffic in competitive spaces while setting you up to achieve your long-term SEO goals.
Thinking like a searcher aligns your priorities with those of search engines: providing value to real, human users. By shifting your perspective when creating SEO content, you can better serve searchers and improve your ability to rank.
While traditional and digital marketing utilizes similar tactics, it is important to not stunt your organic search efforts by expecting SEO strategy to follow the same rules that traditional marketing strategies do.