Today we're joined by David White, Director of Content Marketing at connective3. David shares his PAGES magazine article which discusses the various ways you can leverage social media to benefit digital PR and link acquisition.
Measuring keyword density — or how frequently target terms appear on a page — is a poor, outdated approach to SEO. Where you place keywords and how well searcher intent is addressed both count for much more.
In this edition of Queries + Results, we sit down with Digital Marketing Manager Scott Eggenberger to discuss what it takes to run a successful SEO campaign - both from the perspective of the client, as well as the agency partner.