If you’re operating in an e-commerce space that is dominated by large corporations, it can be difficult to rank well in organic search. However, you can still earn traffic by taking advantage of your sharper focus and setting strategic goals.
Many spaces in organic search are highly competitive, making it difficult for newer companies to rank in them. Long-tail keywords can help you to earn traffic in competitive spaces while setting you up to achieve your long-term SEO goals.
Thinking like a searcher aligns your priorities with those of search engines: providing value to real, human users. By shifting your perspective when creating SEO content, you can better serve searchers and improve your ability to rank.