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Our guide is designed to set your team on the right track when it comes to search. This checklist will help you:
  • Set goals for organizational factors that impact search performance
  • Revise your marketing team's workflows to achieve SEO goals more efficiently
  • Get aligned on analytics and content creation

SEO Strategy

If you want to rank consistently in search, you need a strategy. These posts all focus on building a winning SEO strategy.

By Aleh Barysevich
25 Mar 2020

Three Things to Consider When Optimizing for Local Search

Guest author Aleh Barysevich provides a guide that is designed specifically to go over the most important aspects of optimization for local search, including Google My Business, links, and website audits.
By Jordan Yocum
10 Mar 2020

From Lead to Partner: An SEO Tale

In this article, author Jordan Yocum breaks down what makes a great SEO partner, what signs to look for early on in the sales process, and how to attract more of these partners to your business.
By Andrew Dennis
10 Mar 2020

Link Building Tactics 2020: Insight from 10 Years of Building Links

There is one overarching philosophy worth following when building links - identify and emphasize value. However, in 2020 there are three distinct tactics you can use to put this philosophy into action. These link building tactics are resource promotion, mention link building, and content link building.
By David White
09 Mar 2020

Using Social Media to Improve Your Digital PR & Link Campaigns

Today we're joined by David White, Director of Content Marketing at connective3. David shares his PAGES magazine article which discusses the various ways you can leverage social media to benefit digital PR and link acquisition.
By Thomas Swisher
18 Feb 2020

How To Optimize Images For Size

Optimizing images is an important part of optimizing your website for search. In this post, Thomas Swisher explains how to optimize image sizes to increase the speed of your pages.
By Connor Bonam
17 Feb 2020

Is There Bad Organic Traffic?

Is there bad organic traffic? Author Connor Bonam explains why all organic traffic is good traffic and why national traffic leads to more local traffic.
By Andrew Dennis
12 Feb 2020

Queries and Results -Relationships and Partnerships in SEO [VIDEO]

SEO Strategy     SEO Reporting     Media

In this video, Harris McMullin is joined by Hailey Laub and Tyler Bain to discuss client and agency relationships and how integral they are to successful SEO campaigns.
By Heather Physioc
05 Feb 2020

Building A Discoverability Powerhouse: Competitive Advantage Through Merging Organic Search, Paid Search, & Performance Content

Guest author Heather Physioc explains how you can integrate teams from multiple disciplines and specialties to create a discoverability team that can serve all of your client's goals.
By Stephanie Sparks Smith
20 Jan 2020

How to Build Quality Backlinks for Your Hotel Website

In this post from PAGES magazine contributor Stephanie Sparks Smith, Stephanie offers a variety of strategies and tactics for building links to hotel websites.
By Norm Vogele
08 Jan 2020

Keyword Density Is the Worst Metric for SEO

Measuring keyword density — or how frequently target terms appear on a page — is a poor, outdated approach to SEO. Where you place keywords and how well searcher intent is addressed both count for much more.