SEO is always changing, and it can be hard to keep up with the latest trends and algorithm updates. If, after an SEO audit, you find that your site needs improvement, one thing that's remained constant is the importance of high-quality content.
One of the most effective ways to create quality content is through influencer marketing. Influencer marketing is a type of marketing that focuses on using key individuals (or influencers) to promote your brand.
By partnering with influencers, you can tap into their already-established audience and get your message in front of a whole new group of potential customers.
That’s why so many businesses are turning to influencer marketing – it’s a great way to get ahead of the competition and keep website traffic growing. Influencer marketing and SEO go hand-in-hand, and there are a few key ways that influencers can help you boost your website’s ranking.
With that said, here are 5 ways that influencer marketing can help improve your SEO.
1. Increased Brand Awareness
Reaching a larger audience is one of the main benefits of influencer marketing since most influencers have a built-in audience that’s ready and willing to listen to what they have to say.
If these followers are impressed with what they see, they’re likely to visit your website and learn more about your products or services. And the more people that are talking about your brand, the better chance you have of ranking higher in search results.
It's important to note that simply having your brand mentioned on an influencer website or blog doesn't guarantee a ranking boost. But if you can get quality links and mentions, it definitely won't hurt your chances.
2. Improved Website Traffic Though Backlinks
In order for your website to rank higher in search results, you need high-quality backlinks from other websites. These links show Google that your site has authority and is trustworthy, which can lead to a boost in your rankings.
Influencers can help improve your SEO by including links from your website in their blog or social media posts. This could potentially send a lot of new website visitors your way, and if these visitors stick around and engage with your content, it can also help improve your rankings.
In order for a link to be valuable, it should come from a high-quality website that's pertinent to your industry. That's why influencer marketing is so effective – you're able to tap into an influencer's audience and get your website in front of a relevant, engaged group of people.
It's also important to make sure that the links you get from influencers are high quality and add value to the user's experience. A link from an influencer's blog post that's well-written and informative is going to be more valuable than a link from a low-quality or spammy website.
3. Greater Social Engagement
Influencers can help increase social engagement by promoting your content on their social channels. When their followers see and interact with your content, it signals to Google that your content is high-quality and worth ranking.
Social media also boosts your SEO performance in another way – by increasing website traffic. When an influencer shares your content on social media, their followers may click through to your website to learn more. This sudden influx of traffic can lead to a ranking boost as well.
There are a few things to keep in mind when using social media for SEO. First, it's important to post high-quality content that's shareworthy and relevant to your audience. Second, you need to make sure you're posting on the right platform. Finally, you should focus on building relationships with influencers who have a large following in your target market.
4. Higher Conversion Rates
Working with the right influencer can result in higher conversion rates since their followers trust them and are more likely to listen to their recommendations.
Influencers also have a positive effect on click-through rates. A study by Tomoson found that influencer marketing can lead to 6.50 dollars in revenue for every dollar spent on an influencer campaign.
Though these results are impressive, it's important to remember that not every influencer will be a good fit for your brand. For an influencer to have a positive effect on your conversion rate, they need to have an engaged audience that's interested in your products or services.
When selecting an influencer to work with, consider their audience, engagement rates, and overall aesthetic. You want to make sure that they’re someone that your target audience will listen to and that their content is consistent with your brand’s image.
Once you find an influencer that’s a good fit, they can help you boost your conversion rates and improve your overall ROI. Just be sure you have systems in place to track conversions so you can measure the success of your influencer marketing campaigns.
5. Long Lasting Effects
Unlike other forms of advertising, the effects of influencer marketing continue long after the campaign has ended. This is because once an influencer has promoted your products or services, their followers will continue to be aware of your brand.
Blog posts can continue to drive traffic and conversions months or even years after they're published, especially if they are evergreen content. Additionally, social media posts can be pinned to stay at the top of the influencer's feed long after they are published.
Depending on the type of content an influencer creates, the effects of their promotion can last a long time. This is one of the reasons why influencer marketing is such a powerful tool for building brand awareness and developing relationships with customers.
When done correctly, influencer marketing can have a lasting effect on your SEO performance. By increasing social engagement, website traffic, and conversion rates, influencers can help you boost your ranking in search results and improve your overall ROI.