Guest author Aleh Barysevich provides a guide that is designed specifically to go over the most important aspects of optimization for local search, including Google My Business, links, and website audits.
Today we're joined by David White, Director of Content Marketing at connective3. David shares his PAGES magazine article which discusses the various ways you can leverage social media to benefit digital PR and link acquisition.
Measuring keyword density — or how frequently target terms appear on a page — is a poor, outdated approach to SEO. Where you place keywords and how well searcher intent is addressed both count for much more.