SEO Strategy

If you want to rank consistently in search, you need a strategy. These posts all focus on building a winning SEO strategy.

By Connor Bonam & Bert Berousek
04 Jan 2021

SEO vs PPC: Two Will Enter - Two Will Win

SEO and PPC are both are designed to increase traffic to your website, get you leads, and help sell products. Since both practices are shooting for similar goals, it would seem that there is plenty of potential for overlap — and there is, along with the potential for huge benefit!
By Heather Physioc
28 Dec 2020

SEO Maturity: How to Grow Search at Your Company

It is a mistake to assume a company is knowledgeable, bought in, and motivated to execute search work simply because they have an SEO department or have signed a contract to pay for search services. Yet search professionals try to race full speed ahead, dumping laundry lists of recommendations in their clients’ laps, and we’re surprised when the work doesn’t get implemented.
By Joshua DeGrasse-Baumann and Meagan Guse
03 Dec 2020

How to Make SEO Solve Your Paid Search Advertising Problems

Guest authors Joshua DeGrasse-Baumann and Meagan Guse take an in-depth look at the ways you can use SEO and PPC together to maximize your digital marketing.
By Andrew Dennis
02 Dec 2020

Empathy and Persuasion: Tips for Successful Link Outreach

Link outreach is about two things: empathy and persuasion. If you remember this simple fact, your outreach will be better than probably 80% of the outreach emails I see daily. But just because others are doing a bad job doesn’t mean you should settle for being average — in this article I want to explain the mindset you need to send quality outreach.
By Michael Johnson
18 Nov 2020

How to Make the Most of Your Surplus SEO Budget

Having leftover marketing budget at the end of the year can be an exciting opportunity, but you still want to get maximum ROI with that money. Learn how that leftover money can be spent with SEO to prepare for the future.
By Heather Physioc
29 Oct 2020

Search Immersion: Put Your Best Foot Forward

Lack of buy-in. Failure to prioritize. Limited budget and resources. Low understanding of search. Corporate silos. All these and more are obstacles standing in the way of getting your team’s best search work implemented —and much of it can be prevented by starting the search program on the right foot.
By Andrew Dennis
27 Oct 2020

Linkable Content or Keyword-focused Content: Which is More Important to Your Site?

This post focuses on two specific types of content that can help you achieve SEO success: linkable content and keyword-focused content, and asks SEO experts make the difficult decision of choosing between these two important types of pages.
By Dana DiTomaso
28 Sep 2020

SEO Reporting: Prove Your Value

A common lamentation in the SEO world is that our stakeholders just “don’t get it.” But if you do a good job of communicating results from the very beginning of your project, you won’t need to convince them (as much) — they’ll know.
By Joy Hawkins
17 Sep 2020

Getting the Most from Google My Business in 2020

Local search is bigger than ever before. With the increasing number of “near me” searches on Google, we are still seeing continued growth in traffic from Google My Business. Author Joy Hawkins shares how to get the most from your GMB listing!
By Andrew Dennis
09 Sep 2020

Announcing: Free 2020 Link Building Book

Page One Power has produced a new link building eBook for 2020, titled "Link Building: From Beginning to Launch". Learn more about the book and how to get your free copy!