SEO Strategy

If you want to rank consistently in search, you need a strategy. These posts all focus on building a winning SEO strategy.

By Vince Nero
20 Jul 2020

How To Design Your Content For Both User And Search

User needs and search needs aren't mutually exclusive, there are easy ways to format your content for both the user and for search. Author Vince Neros shares a few examples of these strategies, why they work, and which sites are already using them—and winning.
By Brie E Anderson
29 Jun 2020

Small Businesses Can't Afford (To Not Do) SEO

Even if you don't have much budget for SEO, you can't ignore it completely. There are a few SEO strategies that don’t take much time or experience, and if left undone,  can leave a business vulnerable and on a trajectory towards failure.
By Liam Barnes
15 Jun 2020

Nobody Is An SEO Expert

Throughout the marketing industry, SEOs and marketers alike have attached the term "expert" next to their name. SEO is an ever-changing industry. Every year there are new strategies, tactics, and trends that SEOs must become familiar with. Overall, this makes it challenging for one to become an "expert" in the field.
By Charles Taylor
01 Jun 2020

How to Scale Title Tag and Meta Description Creation

Guest author Charles Taylor walks you through an in-depth process for successfully automating the creation of title tags and meta descriptions for your product pages.
By Andrew Dennis
28 May 2020

Introducing the New P1P SEO Blog

Welcome to the brand new P1P SEO Blog! We're excited to be launching an updated version of our blog that not only looks better but also makes it easier for you to find the advice, answers, tips, news, etc. that you've come to expect from us. We hope you enjoy the new look and design!
By Ryan Stewart
06 May 2020

How To Do Less And Get More

The key to SEO success isn't doing more. It’s doing less. It’s mastering the core elements — going deep, not wide. This article will discuss my process of running high-quality, high-performing SEO campaigns, at scale.
By Daniel Bagley
22 Apr 2020

Why Authentic Content Attracts an Audience (and Backlinks)

To truly capture an audience, your content must sizzle with authenticity and compelling insights on a consistent basis. Guest author Daniel Bagley walks through how to build this type of authentic content.
By Andrew Dennis
16 Apr 2020

How Does Linking to Your Blog Help Your Product Pages

While it may seem counterintuitive, linking to your content and informational pages is a better strategy for influencing the visibility of your product and service pages than trying to build backlinks directly to conversion pages.
By Cody West
06 Apr 2020

Why SEOs Need to Ditch Keyword Search Volume

In this article, guest author Cody West shares why keyword search volume can be misleading and what you should use in place of keyword search volume for your SEO strategy.
By Aleh Barysevich
25 Mar 2020

Three Things to Consider When Optimizing for Local Search

Guest author Aleh Barysevich provides a guide that is designed specifically to go over the most important aspects of optimization for local search, including Google My Business, links, and website audits.