SEO Strategy

If you want to rank consistently in search, you need a strategy. These posts all focus on building a winning SEO strategy.

By Andrew Dennis
12 Feb 2020

Queries and Results -Relationships and Partnerships in SEO [VIDEO]

SEO Strategy     SEO Reporting     Media

In this video, Harris McMullin is joined by Hailey Laub and Tyler Bain to discuss client and agency relationships and how integral they are to successful SEO campaigns.
By Heather Physioc
05 Feb 2020

Building A Discoverability Powerhouse: Competitive Advantage Through Merging Organic Search, Paid Search, & Performance Content

Guest author Heather Physioc explains how you can integrate teams from multiple disciplines and specialties to create a discoverability team that can serve all of your client's goals.
By Stephanie Sparks Smith
20 Jan 2020

How to Build Quality Backlinks for Your Hotel Website

In this post from PAGES magazine contributor Stephanie Sparks Smith, Stephanie offers a variety of strategies and tactics for building links to hotel websites.
By Norm Vogele
08 Jan 2020

Keyword Density Is the Worst Metric for SEO

Measuring keyword density — or how frequently target terms appear on a page — is a poor, outdated approach to SEO. Where you place keywords and how well searcher intent is addressed both count for much more.
By Charles Taylor
16 Dec 2019

Interviewing for an SEO Job

Charles Taylor discusses interviewing for an SEO job and offers tips on how to crush the interview process and land your dream SEO job.
By Andrew Dennis
05 Dec 2019

Queries and Results - How to Run a Successful SEO Campaign [VIDEO]

SEO Strategy     Advanced SEO     Media

In this edition of Queries + Results, we sit down with Digital Marketing Manager Scott Eggenberger to discuss what it takes to run a successful SEO campaign - both from the perspective of the client, as well as the agency partner.
By Thomas Swisher
04 Dec 2019

How to Unlock "Not Provided" Keywords in Google Analytics

In this article, Thomas Swisher explains how to get access to the keywords "not provided" from Google Analytics by using a free Google Sheets plugin called “Search Analytics for Sheets”.
By Michael Stricker
05 Nov 2019

Different Industries, Different SEO Strategies (Part Three)

In the third and final installment of his series on the different SEO strategies needed for different industries, Michael Stricker discusses Your Money or Your Life (YMYL) sites and their corresponding strategies.
By Michael Stricker
29 Oct 2019

Different Industries, Different SEO Strategies (Part Two)

In Part Two of his three-part series on the different SEO strategies required for different industries, Michael Stricker discusses optimal strategies for events, ecommerce sites, and blogs.
By Michael Stricker
17 Oct 2019

Different Industries, Different SEO Strategies (Part One)

Different industries require different SEO strategies because each situation is unique. Search engines like Google weigh various factors differently depending on the niche, and you need to adjust your SEO strategy accordingly to be successful.