SEO Strategy

If you want to rank consistently in search, you need a strategy. These posts all focus on building a winning SEO strategy.

The Difference Between Google and Bing

Basic SEO     SEO Strategy     SEO Reporting
In this post, Maria tackles the difference between the two search engine giants of the Post-Penguin era-- Google and Bing. She explores the advantages of both, including a few surprising areas where Bing comes out ahead.
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By Cory Collins
16 May 2012

6 Characteristics of a Great Blog Post

SEO Strategy     Content Marketing     Content Creation
A blog gives companies an opportunity to work on their branding, establish themselves as an authority, and release company news directly to their clients and customers. However, a blog is only as powerful as the person wielding it; better to not blog at all than to have an out of date, poorly written, or lackluster blog. An ill-managed blog is as powerfully negative as a well-managed blog is positive.
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