SEO Strategy

If you want to rank consistently in search, you need a strategy. These posts all focus on building a winning SEO strategy.

By Madison Thornbury and Allie Huska
27 Sep 2022

The Importance of Website Accessibility for SEO

Website accessibility plays a key role in SEO as it makes content more engaging and useful for both users and search engine crawlers.
By Nikki Stavile
14 Sep 2022

What Cookiepocalypse Means for Digital Marketing

Google has announced that third-party cookies — a long-time internet staple and a core piece of modern digital marketing — will be going away. So what does cookiepocalypse mean for online advertising and SEO?
By Debbie Arcangeles
29 Aug 2022

5 Ways Influencer Marketing Can Influence Your SEO

When done correctly, influencer marketing can be a great way to improve your SEO. By cultivating relationships with high-quality influencers in your industry, you can get your content in front of more eyeballs, resulting in better rankings and more traffic.
By Natalie Thomas
17 Aug 2022

An Introduction To How To Optimize For Google News

While in many ways news SEO aligns with wider organic optimization practices, some strategies are unique to optimization for news. It’s important for news websites to take these specialized best practices into account when developing their SEO strategy.
By Natalie Thomas
09 Aug 2022

A Guide for Justifying SEO Strategy

SEO is a complex and constantly evolving field that can be difficult to keep up with. However, one of the hardest parts of the job for many SEO professionals is how to properly explain their strategy to clients.
By Nic Robbins
03 Aug 2022

Identifying Linkable Assets: Building a Strategy for Success

Finding content worthy of links starts with clear goals, understanding your audience, and handling the internal linking structure of your site. Then, you can start reaching out to targeted sites and earning links to your winning pages.
By Natalie Thomas
28 Jun 2022

Is SEO Forever?

SEO is a marketing necessity for websites seeking to increase their visibility online. But will that always be the case? An analysis of SEO’s evolution and the expected direction of the internet can give us some insight.
By Zack Evans
25 May 2022

UX Is Only Going To Keep Being More Important to SEO

User experience (UX) is a major SEO factor according to Google, and that isn't going to change anytime soon. Here's why and what you should do about that.
By Cam Russo
09 May 2022

Expired Domains & Their SEO Value

When you’re considering leveraging an expired domain, you’ll have to determine its value and existing SEO health, and how to appropriately utilize, it without deferring to black hat practices.
By Debbie Arcangeles
27 Apr 2022

Pinterest vs. Google to Increase Traffic

Google and Pinterest are two of the most popular search engines in the world. While they both offer a wide range of features, there are some key differences between them. Here are some of the most notable differences between Google and Pinterest.