SEO Strategy

If you want to rank consistently in search, you need a strategy. These posts all focus on building a winning SEO strategy.

By Dmitrii Kustov
17 Feb 2021

Turn Everyday Tasks Into Sustainable Website Traffic

Guest author, Dmitrii Kustov, dives into creating an SEO tool chest not only to find ways to be proactive but also to make your SEO job easier by improving workflow and production.
By Daniel Bagley
08 Feb 2021

Why the iOS 14 Update Makes Organic SEO Even More Essential

The iOS 14 change is creating difficulty for app publishers and advertisers who want to target personalized ads to over 100 million iOS users. Organic SEO can help fill the gap through great content and relevant links.
By Joelle Irvine
01 Feb 2021

eCommerce Goals: Optimize Images for the New Online Shopper

There is a tremendous opportunity for eCommerce brands to increase discovery, improve online shopper experiences, and generate additional revenue through image optimization. Guest author Joelle Irvine explains how to do these things and more in this article.
By Andrew Dennis
19 Jan 2021

Link Building Tactics 2021: Insight from 10+ Years of Building Links

There is one overarching philosophy worth following when building links - identify and emphasize value. However, in 2021 there are three distinct tactics you can use to put this philosophy into action. These link building tactics are resource promotion, mention link building, and content link building.
By Cory Collins
12 Jan 2021

How To Create a Free Editorial Calendar Using Google Docs - Tutorial Tuesday

Hello and welcome to another edition of Tutorial Tuesday! Each and every week we demonstrate a step-by-step process, tool, or tactic useful to digital marketers.

This week I’ll be demonstrating how to create an editorial calendar—for free—using Google Docs.

By Ben Jacobsen
11 Jan 2021

SEO From Home: An Educational Series

Over the coming months, we'll be hosting live presentations and educational sessions in an effort to keep the SEO community connected and engaged during these difficult times of quarantines and isolation.
By Connor Bonam & Bert Berousek
04 Jan 2021

SEO vs PPC: Two Will Enter - Two Will Win

SEO and PPC are both are designed to increase traffic to your website, get you leads, and help sell products. Since both practices are shooting for similar goals, it would seem that there is plenty of potential for overlap — and there is, along with the potential for huge benefit!
By Heather Physioc
28 Dec 2020

SEO Maturity: How to Grow Search at Your Company

It is a mistake to assume a company is knowledgeable, bought in, and motivated to execute search work simply because they have an SEO department or have signed a contract to pay for search services. Yet search professionals try to race full speed ahead, dumping laundry lists of recommendations in their clients’ laps, and we’re surprised when the work doesn’t get implemented.
By Joshua DeGrasse-Baumann and Meagan Guse
03 Dec 2020

How to Make SEO Solve Your Paid Search Advertising Problems

Guest authors Joshua DeGrasse-Baumann and Meagan Guse take an in-depth look at the ways you can use SEO and PPC together to maximize your digital marketing.
By Andrew Dennis
02 Dec 2020

Empathy and Persuasion: Tips for Successful Link Outreach

Link outreach is about two things: empathy and persuasion. If you remember this simple fact, your outreach will be better than probably 80% of the outreach emails I see daily. But just because others are doing a bad job doesn’t mean you should settle for being average — in this article I want to explain the mindset you need to send quality outreach.