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SEO Strategy
If you want to rank consistently in search, you need a strategy. These posts all focus on building a winning SEO strategy.
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You know that your site has unique value, but the webmaster you’re pitching doesn’t. If he/she knew that value, you wouldn’t have to be pitching them because they would likely be linking to you already. And the value you can provide for site A can differ from what you can provide for site B. This makes blanket pitches highly ineffective.
I’m talking about value proposition, a crucial component of any marketing campaign. If you don’t explicitly state the value of what you have to offer to your audience, your audience is not going to see it for you.
Link building is no longer a one-off marketing cost that you can fire and forget. Link building needs to be intelligently and appropriately directed; link building needs to be an accurate representation of your company.
In this edition of Tutorial Tuesday I want to cover the Google Trends tool and how it can be used to track trends within your niche or industry. Google Trends can also be used to discover existing trends within unfamiliar niches.
Welcome to another installment of Tutorial Tuesday, our weekly series here on Linkarati! This week, I will be highlighting Übersuggest, a keyword suggestion tool available for free to the public at large.
If you operate a website and you want people to find it, you don’t just want links; you NEED links. What you don’t need is all of the links. Not all links are good. In fact, a lot of links have the potential to damage your optimization efforts.
What is opportunity link building? It’s the act of spending time to research and understand your client’s business, website, brand, industry, and activities, with the specific intent of finding link opportunities based upon already existing behavior. And then seizing upon these link opportunities.
This is a quick guide to a few SEO extensions for Chrome I would recommend, and is aimed more at newcomers to the industry.
SEO often benefits greatly from competitor analysis. Before you launch into competitor analysis, however, you need to determine your search competitors.
EDU link opportunities can be difficult to find. However, by using advanced modifiers you can filter your search results to find relevant EDU link prospects
In this week's edition of Tutorial Tuesday, we discuss how to use the app Followerwonk as a tool for link prospecting.
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