In this post, Maria tackles the difference between the two search engine giants of the Post-Penguin era-- Google and Bing. She explores the advantages of both, including a few surprising areas where Bing comes out ahead.
A blog gives companies an opportunity to work on their branding, establish themselves as an authority, and release company news directly to their clients and customers. However, a blog is only as powerful as the person wielding it; better to not blog at all than to have an out of date, poorly written, or lackluster blog. An ill-managed blog is as powerfully negative as a well-managed blog is positive.