The issue of Author Rank has become a hot topic within the SEO industry as many predict it will become a major ranking factor (and some believe it already is) within Google’s algorithm. What potential implications could Author Rank have on link building and what are some of the possible pitfalls Google faces in implementing it?
For the most part, you should expect to see a lot of the same things in 2014 as you saw in 2013, just amped up a notch — however, you may need to make some adjustments in anticipation of these changes. So what exactly is to be expected this year? Following are a few widely predicted developments in the SEO industry for 2014.
This series on keyword research aims to do two things: to provide ideas of how to conduct keyword research in a keyword (not provided) context, and to provide ideas of how to use these keywords in the age of conversational search.
In this post, Maria tackles the difference between the two search engine giants of the Post-Penguin era-- Google and Bing. She explores the advantages of both, including a few surprising areas where Bing comes out ahead.
A blog gives companies an opportunity to work on their branding, establish themselves as an authority, and release company news directly to their clients and customers. However, a blog is only as powerful as the person wielding it; better to not blog at all than to have an out of date, poorly written, or lackluster blog. An ill-managed blog is as powerfully negative as a well-managed blog is positive.
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