- Link Building
- Content Marketing
- Case Studies
I’m talking about value proposition, a crucial component of any marketing campaign. If you don’t explicitly state the value of what you have to offer to your audience, your audience is not going to see it for you.
Link building is no longer a one-off marketing cost that you can fire and forget. Link building needs to be intelligently and appropriately directed; link building needs to be an accurate representation of your company.
If you operate a website and you want people to find it, you don’t just want links; you NEED links. What you don’t need is all of the links. Not all links are good. In fact, a lot of links have the potential to damage your optimization efforts.
What is opportunity link building? It’s the act of spending time to research and understand your client’s business, website, brand, industry, and activities, with the specific intent of finding link opportunities based upon already existing behavior. And then seizing upon these link opportunities.