--- title: How to Earn a Pile of White-Hat Backlinks from Speaking Gigs description: In this post Ryan Stewart covers how to get more marketing value out of speaking events by securing quality backlinks through engagement and documenting your presentation. image: https://www.pageonepower.com/hubfs/Blog%20Category%20Images%202020/Advanced-Link-Building-1180x400.jpg --- GET OUR 2025 PRICING SHEET DOWNLOAD [![P1P Logo Black.svg](https://www.pageonepower.com/hs-fs/hubfs/P1P%20Logo%20Black.svg.png?width=500&height=208&name=P1P%20Logo%20Black.svg.png "P1P Logo Black.svg")](https://www.pageonepower.com/) #### Table of Contents [Client comes first](https://www.pageonepower.com/linkarati/backlinks-speaking-gigs-confrences#sectionone) [Client comes first](https://www.pageonepower.com/linkarati/backlinks-speaking-gigs-confrences#sectionone) [Client comes first](https://www.pageonepower.com/linkarati/backlinks-speaking-gigs-confrences#sectionone) [Client comes first](https://www.pageonepower.com/linkarati/backlinks-speaking-gigs-confrences#sectionone) [Client comes first](https://www.pageonepower.com/linkarati/backlinks-speaking-gigs-confrences#sectionone) [Client comes first](https://www.pageonepower.com/linkarati/backlinks-speaking-gigs-confrences#sectionone) [Client comes first](https://www.pageonepower.com/linkarati/backlinks-speaking-gigs-confrences#sectionone) [Client comes first](https://www.pageonepower.com/linkarati/backlinks-speaking-gigs-confrences#sectionone) Table of Contents [Client comes first](https://www.pageonepower.com/linkarati/backlinks-speaking-gigs-confrences#sectionone) [Client comes first](https://www.pageonepower.com/linkarati/backlinks-speaking-gigs-confrences#sectionone) [Client comes first](https://www.pageonepower.com/linkarati/backlinks-speaking-gigs-confrences#sectionone) [Client comes first](https://www.pageonepower.com/linkarati/backlinks-speaking-gigs-confrences#sectionone) [Client comes first](https://www.pageonepower.com/linkarati/backlinks-speaking-gigs-confrences#sectionone) [Client comes first](https://www.pageonepower.com/linkarati/backlinks-speaking-gigs-confrences#sectionone) [Client comes first](https://www.pageonepower.com/linkarati/backlinks-speaking-gigs-confrences#sectionone) [Client comes first](https://www.pageonepower.com/linkarati/backlinks-speaking-gigs-confrences#sectionone) By Ryan Stewart 19 Oct 2015 # How to Earn a Pile of White-Hat Backlinks from Speaking Gigs [Advanced Link Building](https://www.pageonepower.com/linkarati/topic/advanced-link-building)     [SEO Strategy](https://www.pageonepower.com/linkarati/topic/seo-strategy) If you sell a product or service, you should be doing speaking gigs at conferences and local events. It's easily one of the best ways to land new clients and expand the overall reach of your brand. This article is about how to find speaking gigs, and then how to gain a pile of totally white-hat backlinks every time you land one. If you sell a product or service, you should be doing speaking gigs at conferences and local events. It's easily one of the best ways to land new clients and expand the overall reach of your brand. This article, however, is not about why you should go after [speaking gigs](http://ryanwashere.com/hire-speaker/). I’m just going to assume you agree with me on that. This article is about how to find speaking gigs, and then how to gain a pile of totally white-hat backlinks every time you land one. ## The Obvious Links You’ll Get From Speaking Gigs The obvious links are the ones you get from conference or event websites. For example, most conferences will have an "about the speakers" section and will often link to your website or your social media profiles. ![Sched linking before event screenshot](https://www.pageonepower.com/hs-fs/hubfs/Cory_blog_images/link_before_event.png?width=763&height=379&name=link_before_event.png) Same for local groups who meet regularly. They’ll often have a profile of their next speaker, along with links to learn more about the person and their business. ## Creative Ways to Gain More Backlinks from Speaking The event website is not the only way this strategy helps you build links, however. If you plan it right, you can also earn a bunch of links from attendees after the event. Here’s the full process I use, starting with where to find speaking opportunities in the first place: ## 1. Find Conferences, Meetups, and Local Events The first step is to find events that might want you as a speaker. To find those, I start in Google and use search operators like these: - site:meetup.com - intitle:conference - intitle:seminar - intitle:expo - intitle:trade show - intitle:exhibition Then I just add the city name from anywhere you'd be willing to travel. It usually only takes a few searches to find a lengthy list of opportunities. ![Conferences in Miami Google screenshot](https://www.pageonepower.com/hs-fs/hubfs/Cory_blog_images/Google_Speaking_Events.png?width=763&height=645&name=Google_Speaking_Events.png) Don't forget to search for meetups as well as conferences. Meetups may be smaller, but as a link-building strategy, they can be just as effective as a larger event. If you're not sure how to find a meetup, just go to [the site](http://www.meetup.com/) and try a few searches. To give you just one example, think about the platforms people use to run their businesses. If you work with developers, look for a WordPress meetup. If you have clients in eCommerce, [Shopify](https://www.shopify.com/plus) even has a specific subdomain devoted just to [meetups](http://shopify.meetup.com/): ![Shopify meetups screenshot](https://www.pageonepower.com/hs-fs/hubfs/Cory_blog_images/shopify.meetup.com.png?width=763&height=1086&name=shopify.meetup.com.png) I promise if you just experiment a little, you’ll find plenty of opportunities. ## 2. Build and Publish Content Before the Talk As you'll see in a moment, putting a few things in place *before* the event can dramatically improve your results. ### A. Upload Your Slides to SlideShare Start by taking the slides from your talk and upload them to [SlideShare](http://www.slideshare.net/RyanStewart3/5-proven-ways-to-use-twitter-to-grow-your-business-ryan-stewart). This is the easiest way to turn your talk into a permanent content asset for you. ![Slide Share screenshot](https://www.pageonepower.com/hs-fs/hubfs/Cory_blog_images/Ryan_Stewart_Slideshare.png?width=763&height=477&name=Ryan_Stewart_Slideshare.png) ### B. Make a Video of Your Talk and Publish It on YouTube You're going to practice your talk anyway, why not just record yourself doing it and upload it to YouTube? ![How to drive social media traffic youtube screenshot](https://www.pageonepower.com/hs-fs/hubfs/Cory_Collins/Ryan_Stewart_YouTube.png?width=451&height=110&name=Ryan_Stewart_YouTube.png) This can be either a "talk-into-the-camera" video, or you can just record your screen as you talk over your slides. ### C. Publish a Blog Post with the Content You’ll Be Covering in Your Talk This is the most important one. Having a dedicated blog post ready to go is the primary tool you’ll use to get more backlinks after the talk. ![create content on your sight with webris](https://www.pageonepower.com/hs-fs/hubfs/Cory_Collins/create-content-on-your-site.png?width=763&height=483&name=create-content-on-your-site.png) If you published a SlideShare deck or a YouTube video, this is a great place to embed them. ## 3. Promote Your Work After the Talk You did the work to create the content. You published a blog post, a YouTube video, and a SlideShare. You gave a fantastic talk. Now let’s to bring it all together. After you give your talk, everyone will be asking for your information. When that happens, if you’ve published a blog post ahead of time, you’ll have a great place to direct these people. A lot of the people love to write roundup posts when they attend conferences and events. If you’ve given them a link to your material, there’s a good chance some of them will include it in their post. If you get an attendee list, send those people a note thanking them for attending, along with a link to your blog article. If you didn’t get a contact list, ask the event organizer to send a note on your behalf. The result? Links on links on links. ![Link results screenshot](https://www.pageonepower.com/hs-fs/hubfs/Cory_Collins/link_after_event-1.png?width=763&height=496&name=link_after_event-1.png) **Pro tip:** Promote your post-talk blog post on social media using the hashtags from the event and tagging the organizer’s account (I’ve been[ experimenting with Instagram Ads ](http://socialinsight.io/instagram/instagram-ads-live-blog/)lately with tremendous success). Try and do this the day after the event when it’s still fresh on everyone’s mind. ![Tweet activity screenshot](https://www.pageonepower.com/hs-fs/hubfs/Cory_Collins/Ryan_Stewart_Tweet-1.png?width=763&height=380&name=Ryan_Stewart_Tweet-1.png) ## Conclusion Speaking at conferences and events is already a solid marketing strategy. It's a great way to build your brand and land some new clients. Since that's true, why not do a little extra work to build some backlinks along the way? With a little planning ahead of time and a little outreach after the fact, you can often earn dozens of quality links from speaking at a conference. So polish up your PowerPoint deck and put yourself out there. It'll be good for you, good for your business, and good for your search rankings as well. Popular Related Posts [How to Advertise Your Business on Instagram](https://www.pageonepower.com/linkarati/how-to-advertise-your-business-on-instagram) [How to Build a Seed List for Keyword Research](https://www.pageonepower.com/linkarati/keyword-research-seed-list) [How to Manage 404 Pages](https://www.pageonepower.com/linkarati/managing-404-pages) Ryan Stewart Previous to founding [WEBRIS](https://webris.org/), Ryan was a digital marketing consultant helping clients like Accenture, Target & Best Buy grow online revenues. Ryan's work is featured Inc, SEJ, Moz, Ahrefs, CMI, and many more. [FB](https://www.facebook.com/ryanstewartSEO) [TW](https://twitter.com/ryanwashere) #### Services #### Resources #### Contact Us We believe in helping businesses find success in search.  Through our partnerships, we help you acquire more business with sustainable link building and strategic content. Better Links. Better Content. Better Service. 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