SEO Strategy

If you want to rank consistently in search, you need a strategy. These posts all focus on building a winning SEO strategy.

By Andrew Dennis
23 Oct 2014

Building Authority While You Build Links

Demonstrating your authority within your niche can be very powerful. Cultivating a reputation of authority for your company, brand, or employees develops trust with existing customers and can also attract new clients.

By Jesse Stoler
07 Oct 2014

Finding Your Competitors' Top Performing Pages with OSE - Tutorial Tuesday

Hello, and welcome to another edition of Tutorial Tuesday here on Linkarati! Each Tuesday, we thoroughly dissect an individual link building process. This week, I will be talking about how to find your competitors’ top performing pages by using Open Site Explorer.

By Jesse Stoler
01 Oct 2014

The Importance of Value Proposition

You know that your site has unique value, but the webmaster you’re pitching doesn’t. If he/she knew that value, you wouldn’t have to be pitching them because they would likely be linking to you already. And the value you can provide for site A can differ from what you can provide for site B. This makes blanket pitches highly ineffective.

I’m talking about value proposition, a crucial component of any marketing campaign. If you don’t explicitly state the value of what you have to offer to your audience, your audience is not going to see it for you.

By Andrew Dennis
11 Sep 2014

Niche Analysis in New Industries

Link building is no longer a one-off marketing cost that you can fire and forget. Link building needs to be intelligently and appropriately directed; link building needs to be an accurate representation of your company.

By Andrew Dennis
02 Sep 2014

How to Use Google Trends to Track Industry Shifts – Tutorial Tuesday

In this edition of Tutorial Tuesday I want to cover the Google Trends tool and how it can be used to track trends within your niche or industry. Google Trends can also be used to discover existing trends within unfamiliar niches.
By Jesse Stoler
26 Aug 2014

How to Create a Keyword List with Übersuggest - Tutorial Tuesday

Welcome to another installment of Tutorial Tuesday, our weekly series here on Linkarati! This week, I will be highlighting Übersuggest, a keyword suggestion tool available for free to the public at large.
By Jesse Stoler
20 Aug 2014

Link Quality, Not Quantity

If you operate a website and you want people to find it, you don’t just want links; you NEED links. What you don’t need is all of the links. Not all links are good. In fact, a lot of links have the potential to damage your optimization efforts.

By Cory Collins
13 Aug 2014

The Importance of Finding And Seizing Link Opportunities

What is opportunity link building? It’s the act of spending time to research and understand your client’s business, website, brand, industry, and activities, with the specific intent of finding link opportunities based upon already existing behavior. And then seizing upon these link opportunities.

By JoeTopliffe
04 Aug 2014

5 Chrome Extensions Every SEO Should Be Using

This is a quick guide to a few SEO extensions for Chrome I would recommend, and is aimed more at newcomers to the industry.
By Cory Collins
29 Jul 2014

Determining Search Competitors – Tutorial Tuesday

SEO often benefits greatly from competitor analysis. Before you launch into competitor analysis, however, you need to determine your search competitors.