This post focuses on two specific types of content that can help you achieve SEO success: linkable content and keyword-focused content, and asks SEO experts make the difficult decision of choosing between these two important types of pages.
A common lamentation in the SEO world is that our stakeholders just “don’t get it.” But if you do a good job of communicating results from the very beginning of your project, you won’t need to convince them (as much) — they’ll know.
Local search is bigger than ever before. With the increasing number of “near me” searches on Google, we are still seeing continued growth in traffic from Google My Business. Author Joy Hawkins shares how to get the most from your GMB listing!
When I first began practicing SEO some 15 years ago, I thought the formula was pretty simple. Step one: Be good at SEO. Step two: Profit! Seems obvious, right? Unfortunately, it turns out that for agencies and consultancies there's a big difference between skill set and profitability.
Guest Author Francine Rodriguez looks at the most essential, yet time-consuming tasks we do in PPC in order to run a successful PPC campaign and suggests using automation tools provided in these networks to accomplish more without compromising metrics.
User needs and search needs aren't mutually exclusive, there are easy ways to format your content for both the user and for search. Author Vince Neros shares a few examples of these strategies, why they work, and which sites are already using them—and winning.
Even if you don't have much budget for SEO, you can't ignore it completely. There are a few SEO strategies that don’t take much time or experience, and if left undone, can leave a business vulnerable and on a trajectory towards failure.
Throughout the marketing industry, SEOs and marketers alike have attached the term "expert" next to their name. SEO is an ever-changing industry. Every year there are new strategies, tactics, and trends that SEOs must become familiar with. Overall, this makes it challenging for one to become an "expert" in the field.