Basic SEO

The term SEO encompasses a wide variety of tactics and techniques, which can be intimidating if you're just getting started in the field. These posts take it back to basics so you can build a strong foundation of SEO knowledge.

By Norm Vogele
08 Jan 2020

Keyword Density Is the Worst Metric for SEO

Measuring keyword density — or how frequently target terms appear on a page — is a poor, outdated approach to SEO. Where you place keywords and how well searcher intent is addressed both count for much more.
By Charles Taylor
16 Dec 2019

Interviewing for an SEO Job

Charles Taylor discusses interviewing for an SEO job and offers tips on how to crush the interview process and land your dream SEO job.
By Dani Ryalls
06 Aug 2019

Internships and SEO: What I Learned and Found Out

Let's talk about internships for a moment. Like most college students, I had a minor freak out about the fact that I didn't have anything figured out in life and that I haven't been doing enough for my career. Here's my experience interning at Page One Power.
By Norm Vogele
03 Jul 2019

The Difference Between the Internet and World Wide Web — and Why It Matters

The “World Wide Web” is just one way we share data over the “Internet,” but they aren’t the same thing. Mobile apps, email, and smart devices all connect over the Internet, while browsers and search engines use the Web.
By Norm Vogele
11 Jun 2019

There Are No Participation Trophies in Search

Websites don’t rank just because they exist. To appear in the search results, a site needs to offer something that people are actually searching for, and even then, it is a ruthless competition with no consolation prizes.
By Andrew Dennis
28 May 2019

What is On-Page SEO? Optimization Basics and Best Practices

Optimizing on-page content is a difficult task, but how do you begin creating good content? Follow a thorough checklist to help you optimize every page.
By Andrew Dennis
21 May 2019

Black Hat SEO vs White Hat SEO: What They Are and How They Work

While black hat SEO focuses on questionable tactics in the effort to improve search engine rankings, white hat SEO focuses on user experience and value.
By Norm Vogele
15 May 2019

Google is Not a Search Engine — It's an Advertising Platform

Google is an advertising platform first, and a search engine second. If you accept this simple truth, you will better understand how SEO can help you — and what a real SEO strategy actually means.
By Andrew Dennis
14 May 2019

What is SEO and How Do You Optimize for Search Engines?

“SEO” is an acronym for search engine optimization, a set of practices that can help your website rank well in organic search. Ranking well in organic search can help to bring more qualified traffic to your domain.
By Andrew Dennis
01 May 2019

What is Technical SEO - Tips and Best Practices

Technical SEO is a vital, but often overlooked, component of larger SEO strategies. To make your SEO efforts as impactful as possible, you need to look at your URL structure, sitemap, and everything in between.