Basic SEO

The term SEO encompasses a wide variety of tactics and techniques, which can be intimidating if you're just getting started in the field. These posts take it back to basics so you can build a strong foundation of SEO knowledge.

By Ryan Joos
13 Mar 2019

Google My Business, Local Packs, & Gym Class Heroes

Ryan Joos of Nifty Marketing explains what you need to know to get started with Google My Business and be found by local searchers.
By Matt Vazquez
12 Mar 2019

The Undeniable Importance of “Quick Wins” In SEO

Matt Vazquez shares two optimization tactics that can help you move the needle and earn buy-in from your team or boss early on in your SEO efforts.
By Sloan Roseberry
24 Jan 2019

Announcing PAGES Issue #5

Get a first look at the next issue of PAGES Magazine. Learn about the contributors to Issue #5, the topics covered, and a new podcast to listen to between the pages.
By Charles Taylor
22 Jan 2019

SEO Mythbusting: Does Google Recognize Click-to-Call as a Phone Number?

Click-to-call code is convenient for website users, but how does it impact SEO? Charles Taylor discusses the results of his latest SEO test.
By Sloan Roseberry
02 Jan 2019

A Framework for Integrating SEO into Your Seasonal Marketing Strategy

This broadly-applicable framework for integrating seasonal campaigns can help you start developing a more strategic mindset toward search.
By Andrew Dennis
20 Dec 2018

Webmaster, It’s Okay to Link Off-site (to the tune of Baby, It’s Cold Outside)

It's the age-old tale of a link builder pleading to get their link placed, all to the tune of the Christmas classic "Baby, It's Cold Outside". Enjoy and Happy Holidays!
By Marie Haynes
03 Dec 2018

Diagnosing Website Traffic Drops

Has your website recently seen a decline in traffic? This guide to common causes for a traffic loss can help you determine why.
By Dr. Pete Meyers
19 Nov 2018

Going Meta on Your SEO

Dr. Pete Meyers explains best practices for optimizing Meta tags on your website in this simple guide -- check it out to master this basic SEO tactic.
By Andrew Dennis
13 Nov 2018

How to Do Keyword Research - A Comprehensive Guide

We created a comprehensive guide on how to do keyword research, from start to finish. This guide will walk you through all the necessary steps to conduct effective SEO keyword research. ##FEATUREDPOST
By Sloan Roseberry
07 Nov 2018

Do-It-Yourself Technical SEO Audit: A Beginner’s Guide to SEO Audits [Visual Guide / Infographic]

Ready to try your hand at your first SEO audit? This visual guide will help you get started. Also included is a print download -- it makes a great poster!