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Basic SEO
The term SEO encompasses a wide variety of tactics and techniques, which can be intimidating if you're just getting started in the field. These posts take it back to basics so you can build a strong foundation of SEO knowledge.
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By Norm Vogele
03 Jul 2019
The Difference Between the Internet and World Wide Web — and Why It Matters
The “World Wide Web” is just one way we share data over the “Internet,” but they aren’t the same thing. Mobile apps, email, and smart devices all connect over the Internet, while browsers and search engines use the Web.
One of the most common SEO challenges marketers face is getting their recommendations implemented. Learn how to get things done with Ben Sailer from CoSchedule.
Websites don’t rank just because they exist. To appear in the search results, a site needs to offer something that people are actually searching for, and even then, it is a ruthless competition with no consolation prizes.
Time is money. Greg Jacobs explains how to save both through automation of SEO tasks, covering technical work, content applications, and more.
Optimizing on-page content is a difficult task, but how do you begin creating good content? Follow a thorough checklist to help you optimize every page.
While black hat SEO focuses on questionable tactics in the effort to improve search engine rankings, white hat SEO focuses on user experience and value.
Google is an advertising platform first, and a search engine second. If you accept this simple truth, you will better understand how SEO can help you — and what a real SEO strategy actually means.
“SEO” is an acronym for search engine optimization, a set of practices that can help your website rank well in organic search. Ranking well in organic search can help to bring more qualified traffic to your domain.
Technical SEO is a vital, but often overlooked, component of larger SEO strategies. To make your SEO efforts as impactful as possible, you need to look at your URL structure, sitemap, and everything in between.
Editor-in-Chief Joe Oliver explains what you'll need to prepare for your journey towards optimization in this post on basic SEO essentials.
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