Basic SEO

The term SEO encompasses a wide variety of tactics and techniques, which can be intimidating if you're just getting started in the field. These posts take it back to basics so you can build a strong foundation of SEO knowledge.

By Cory Collins
16 Jun 2016

How We Hire at Page One Power: Culture, Process, Characteristics

This post explains the culture at Page One Power, how we hire new employees, the hiring process, and what characteristics we specifically look for as we hire.
By Cory Collins
01 Apr 2016

How Google Works: A Google Ranking Engineer's Story – Coverage & Analysis of SMX West 2016

Paul Haahr, Google Ranking Engineer, presented How Google Works, according to a Google Ranking Engineer at SMX West 2016. Full coverage and analysis. ##FEATUREDPOST
By Kate Smith
31 Mar 2016

SEO: How to Identify Audiences for Obscure Products

Even the most bizarre of products has an audience online. Learn how to determine yours using audience-first relevance, SEO personas, and creativity.
By David Farkas
07 Mar 2016

The Practical Beginner’s Link Building Toolkit

New to SEO and link building? David describes everything you need to know to begin building links yourself, without confusion jargon or mystism.
By Andrew Dennis
17 Feb 2016

Alphabet, AI, and Google: New Head of Search Announced

Amit Singhal, Google’s Head of Search for 15 of their 18 years as a company, is stepping down. Singhal has been instrumental in the evolution of Google’s search. ##FEATUREDPOST
By Kate Smith
03 Nov 2015

Quick On-Page SEO Analysis with Varvy’s Tool Suite —Tutorial Tuesday

If you need to quickly analyze a new client's on-page SEO, Varvy's SEO toolset is a great place to start. This tutorial will show you how and why.
By Paul Madden
09 Sep 2015

Understanding The Link Audit Process

Backlink audits and link profile monitoring is an important function in overall SEO strategy. Paul Madden, with deep experience in the SEO field, explains how to perform a link audit.
By Andrew Dennis
01 Sep 2015

Using tchat.io for Twitter Chats – Tutorial Tuesday

Participating in Twitter chats is one of the best ways to engage with others online and grow your social influence, and tchat.io makes taking part in these chats simple!
By Tim LeGore-Hand
25 Aug 2015

How to Manage Local Citations: A Template - Tutorial Tuesday

Citation building is vital for local businesses wanting to rank in local search and Google's "local packs". Tim Hand shares a template to help organize your local citation efforts.
By Andrew Dennis
19 Aug 2015

Local Search (Bite-sized Blogs)

First, it’s important to understand local search and national search are fundamentally different. And because local and national search are different, we must optimize for each in different ways.