Basic SEO

The term SEO encompasses a wide variety of tactics and techniques, which can be intimidating if you're just getting started in the field. These posts take it back to basics so you can build a strong foundation of SEO knowledge.

By Jesse Stoler
03 Dec 2014

Fear, Uncertainty, Doubt, and Google's Algorithm

Google is still a relatively young company in the typical timeline of corporate enterprise. The search giant hasn't even celebrated its 20th birthday yet - currently just over 16 years old, Google is still a fledgling by most standards.

Yet for a 16 year old company, Google has amassed a tremendous amount of power and influence. Google is synonymous with the act of looking up information, quickly and efficiently. What corporation better embodies the change the internet has unleashed upon the world?

By Andrew Dennis
20 Nov 2014

Why Digital Marketers Need to Work Together – An SEO's Perspective

Complementary marketing involves multiple facets of your overall marketing strategy working together to deliver the best possible results. Nearly every marketing technique can be made stronger and more effective, when implemented in conjunction with another tactic.

By Andrew Dennis
17 Sep 2014

The Impact of Google's Penguin Algorithm on SEO

Recent comments from Google’s John Mueller in a Google+ video hangout seemed to validate the speculation that a Penguin update will be coming in the near future. In preparation of an impending update, let’s take a look at the impact Penguin has had on the SEO industry and how it will continue to affect SEO moving forward.

By Jesse Stoler
04 Sep 2014

Search Traffic Vs. Social Traffic: Interesting Data From BrightEdge

Every business and every blogger thinks that social media is the most effective traffic generator available. I like to think of it as the Upworthy Syndrome. After all, social is now the top Internet activity according to Business Insider. It’s also still the new kid on the block, relatively speaking anyway.

By Cory Collins
28 Aug 2014

Links Are The Backbone Of The Web

I’ve had hundreds of conversations about a myriad of different link philosophies with clients, colleagues, friends, and even poor unsuspecting people who had the audacity to ask me about my job.

Today I want to discuss a philosophy near and dear to my heart: links are the backbone of the web.

By Jesse Stoler
24 Jul 2014

Don't You Forget About Me

In a recent European court case, the court affirmed "the right to be forgotten." What does that mean for Google and Google users?
By Dustin Verburg
16 Jul 2014

How I Spent My Summer Vacation | An Interactive Matt Cutts Adventure

Play this interactive 'choose your own adventure' style game, set in a cyberpunk world where Matt Cutts is the ultimate hero-- even when he's on vacation!
By Andrew Dennis
10 Jul 2014

Perception of Links and Link Building

The perception of links/link building within online marketing has changed over the years. However the fact remains, links are key to online visibility.
By CarterBowles
09 Jun 2014

Are You Ignoring The Most Valuable SEO Tool? (Hint: You Already Have It)

What if I told you that one of the most valuable SEO tools was sitting right under your nose? Or that you already had access to it? And that it was free?
By Cory Collins
02 Jun 2014

How Does Google Rank Content without Links? New Webmaster Video from Matt Cutts

Matt Cutts, Head of Webspam at Google, answers how Google ranks content without many links to base their results on.