- Link Building
- Content Marketing
- Case Studies
Google is still a relatively young company in the typical timeline of corporate enterprise. The search giant hasn't even celebrated its 20th birthday yet - currently just over 16 years old, Google is still a fledgling by most standards.
Yet for a 16 year old company, Google has amassed a tremendous amount of power and influence. Google is synonymous with the act of looking up information, quickly and efficiently. What corporation better embodies the change the internet has unleashed upon the world?
Complementary marketing involves multiple facets of your overall marketing strategy working together to deliver the best possible results. Nearly every marketing technique can be made stronger and more effective, when implemented in conjunction with another tactic.
Recent comments from Google’s John Mueller in a Google+ video hangout seemed to validate the speculation that a Penguin update will be coming in the near future. In preparation of an impending update, let’s take a look at the impact Penguin has had on the SEO industry and how it will continue to affect SEO moving forward.
Every business and every blogger thinks that social media is the most effective traffic generator available. I like to think of it as the Upworthy Syndrome. After all, social is now the top Internet activity according to Business Insider. It’s also still the new kid on the block, relatively speaking anyway.
I’ve had hundreds of conversations about a myriad of different link philosophies with clients, colleagues, friends, and even poor unsuspecting people who had the audacity to ask me about my job.
Today I want to discuss a philosophy near and dear to my heart: links are the backbone of the web.