The term SEO encompasses a wide variety of tactics and techniques, which can be intimidating if you're just getting started in the field. These posts take it back to basics so you can build a strong foundation of SEO knowledge.
We’re excited to announce the launch of Issue #2 of PAGES - An SEO Magazine. This issue is focused on keyword research, the foundation of SEO and a powerful tactic when applied to marketing strategy. We reached out to experts in this topic from across the SEO industry and asked them to share what they were passionate about when it came to keyword research.
404 pages naturally occur on websites over time due to changes and updates to the site. However, 404 pages cannot be ignored as these pages are detrimental to SEO and user experience. In this post, author Al Gomez highlights best practices for managing the 404 pages on your site to ensure your site is optimized and your visitors have a good experience.
One of the most important steps to take under the SEO umbrella is image optimization. A comprehensive SEO campaign includes a strategic plan for curating images that resonate with your audience while remaining relevant to your content.
On December 14, 2017, the FCC voted to repeal the rules protecting net neutrality. Numerous news outlets reported what this might mean for consumers and small business owners, but few really delved into what it meant for those of us who work in SEO. The fact is that this repeal could have a devastating impact on digital marketing.
Announcing the launch of PAGES - An SEO Magazine. PAGES is a print magazine, published quarterly, with each issue focused around an SEO topic. PAGES is a resource for anyone who wants a new way to explore SEO.
You know a good link when you see one. And that goes double for low-quality links. Cinematically-speaking, I don’t expect every backlink profile to be The Godfather. But why do so many resemble Plan 9 from Outer Space?