The term SEO encompasses a wide variety of tactics and techniques, which can be intimidating if you're just getting started in the field. These posts take it back to basics so you can build a strong foundation of SEO knowledge.
The value of SEO is becoming more widely recognized in online spaces. However, with this awareness comes much misunderstanding. There are many other types of digital marketing that are sometimes conflated with SEO.
Like baking a cake, analyzing and using external sources can be an art. Ultimately, however, this process can be broken down into how you research your sources beforehand, analyze them in writing, and fact-check yourself afterward.
Both SEO and web design are important for your website’s overall success. However, there are repercussions for those who implement the two absentmindedly. Unfortunately, following design trends isn’t enough to avoid this. You must know the basics of SEO, as well.
Google has announced that third-party cookies — a long-time internet staple and a core piece of modern digital marketing — will be going away. So what does cookiepocalypse mean for online advertising and SEO?
Brand storytelling is an important marketing strategy, but the role of storytelling in SEO is often less clear. Learning how to optimize for search while sharing your brand story can be the key to successful content marketing.
SEO is a marketing necessity for websites seeking to increase their visibility online. But will that always be the case? An analysis of SEO’s evolution and the expected direction of the internet can give us some insight.
While the spread of misinformation has been in the spotlight recently, it’s nothing new to the internet. However, with recent booms, social media platforms and search engines alike are implementing tools in an attempt to fight the spread.