Basic SEO

The term SEO encompasses a wide variety of tactics and techniques, which can be intimidating if you're just getting started in the field. These posts take it back to basics so you can build a strong foundation of SEO knowledge.

By Natalie Thomas
13 Oct 2021

The Long-Term Value of Blog Posts

As a key element of many SEO efforts, marketers may wonder about how long blog posts retain their value. While there is no definitive answer, there are some consistent outcomes that can point us in the right direction to develop content with strong long-term value.
By Natalie Thomas
30 Sep 2021

Self-Inflicted Negative SEO: A Problem That Grows From Well-Intentioned Marketing Mistakes

It is important for any marketer to understand that SEO strategy necessarily differs substantially from other, more traditional marketing strategies. SEO typically employs a more gradual development strategy that promotes organic growth.
By Nick Cesare
02 Sep 2021

How to Rank for Highly Competitive Search Spaces Using Long-Tail Keywords

Many spaces in organic search are highly competitive, making it difficult for newer companies to rank in them. Long-tail keywords can help you to earn traffic in competitive spaces while setting you up to achieve your long-term SEO goals.
By Daniel Bagley
30 Aug 2021

Internal Links for SEO: The Ultimate Guide

To boost your website’s search engine performance with internal links, understand their value/purpose and use internal linking best practices. Create the right types of content, use internal links in your marketing funnel, optimize your anchor texts, and prioritize user experience.
By Alex Mosher
17 Aug 2021

Creating Content for Your Target Audience

You already know who your target audience is. But you may not keep them in mind at all times when creating content. However, you can change this. All you have to do is look at your site through the eyes of your audience. If you don’t like what you see, then it may be time to “kill your darlings.”
By Emma DeGrandi
05 Apr 2021

Updating Old Content to Boost SEO Traffic

Improving or removing content is essential for older sites. From removing broken links to correcting spelling errors, these changes can boost SEO traffic, strengthen internal link networks, and improve overall user experience.
By Amy Lyons
22 Mar 2021

The Human Touch to Google Navigation

Google continues to roll out updates that aim not only to understand human communication but to mimic it back to us. An interesting example of this is hearing landmark directions while navigating with Google Maps. This article explores the relationship between physical presence online and IRL.
By Jordan Yocum
17 Mar 2021

The Jordan Yocum Interview

PAGES Magazine (virtually) sat down with Jordan Yocum, Digital Marketing Specialist with the Better Business Bureau, for a quick Q & A about his experience and the challenge he faced when building an SEO program from the ground up.
By Maddie Baker
10 Mar 2021

Mainstream Myths in News Coverage of Google

When it comes to Google, mainstream reporting rarely gets it right. If tech journalism is going to help — rather than hurt — their readers, authors need to understand how search actually works.
By Dmitrii Kustov
17 Feb 2021

Turn Everyday Tasks Into Sustainable Website Traffic

Guest author, Dmitrii Kustov, dives into creating an SEO tool chest not only to find ways to be proactive but also to make your SEO job easier by improving workflow and production.