Basic SEO

The term SEO encompasses a wide variety of tactics and techniques, which can be intimidating if you're just getting started in the field. These posts take it back to basics so you can build a strong foundation of SEO knowledge.

By Madison Thornbury and Allie Huska
27 Sep 2022

The Importance of Website Accessibility for SEO

Website accessibility plays a key role in SEO as it makes content more engaging and useful for both users and search engine crawlers.
By Nikki Stavile
14 Sep 2022

What Cookiepocalypse Means for Digital Marketing

Google has announced that third-party cookies — a long-time internet staple and a core piece of modern digital marketing — will be going away. So what does cookiepocalypse mean for online advertising and SEO?
By Jesse Weber
26 Jul 2022

How To Tell Stories for Marketing and SEO

Brand storytelling is an important marketing strategy, but the role of storytelling in SEO is often less clear. Learning how to optimize for search while sharing your brand story can be the key to successful content marketing.
By Kelsey Morgan-Levinson
07 Jun 2022

Social Media, SEO, and the Spread of Misinformation Online

While the spread of misinformation has been in the spotlight recently, it’s nothing new to the internet. However, with recent booms, social media platforms and search engines alike are implementing tools in an attempt to fight the spread.
By Zack Evans
25 May 2022

UX Is Only Going To Keep Being More Important to SEO

User experience (UX) is a major SEO factor according to Google, and that isn't going to change anytime soon. Here's why and what you should do about that.
By Cam Russo
09 May 2022

Expired Domains & Their SEO Value

When you’re considering leveraging an expired domain, you’ll have to determine its value and existing SEO health, and how to appropriately utilize, it without deferring to black hat practices.
By Debbie Arcangeles
27 Apr 2022

Pinterest vs. Google to Increase Traffic

Google and Pinterest are two of the most popular search engines in the world. While they both offer a wide range of features, there are some key differences between them. Here are some of the most notable differences between Google and Pinterest.
By Craig Giangiulio
07 Feb 2022

How to Advertise Your Business on Instagram

As one of the most popular social media platforms in the world, Instagram can be a very effective marketing and SEO tool for businesses. Advertising on Instagram is relatively easy and affordable, but there are several things all marketing professionals should know before they get started.
By Emma DeGrandi
28 Dec 2021

SEO Trends for 2022

Each year search engines, like Google, find newer and better ways to give searchers what they want. Read about the future of MUM, passage ranking, mobile search, and video search.
By Natalie Thomas
13 Oct 2021

The Long-Term Value of Blog Posts

As a key element of many SEO efforts, marketers may wonder about how long blog posts retain their value. While there is no definitive answer, there are some consistent outcomes that can point us in the right direction to develop content with strong long-term value.