Content Marketing

Content marketing and SEO go hand in hand, as content and links are the two most important factors for determining search rankings. These posts will teach you how to be more effective with your content marketing.

By Nikki Stavile
14 Sep 2022

What Cookiepocalypse Means for Digital Marketing

Google has announced that third-party cookies — a long-time internet staple and a core piece of modern digital marketing — will be going away. So what does cookiepocalypse mean for online advertising and SEO?
By Debbie Arcangeles
29 Aug 2022

5 Ways Influencer Marketing Can Influence Your SEO

When done correctly, influencer marketing can be a great way to improve your SEO. By cultivating relationships with high-quality influencers in your industry, you can get your content in front of more eyeballs, resulting in better rankings and more traffic.
By Jesse Weber
26 Jul 2022

How To Tell Stories for Marketing and SEO

Brand storytelling is an important marketing strategy, but the role of storytelling in SEO is often less clear. Learning how to optimize for search while sharing your brand story can be the key to successful content marketing.
By Kelsey Morgan-Levinson
07 Jun 2022

Social Media, SEO, and the Spread of Misinformation Online

While the spread of misinformation has been in the spotlight recently, it’s nothing new to the internet. However, with recent booms, social media platforms and search engines alike are implementing tools in an attempt to fight the spread.
By Natalie Thomas
01 Dec 2021

Can You Have Too Much Blog Content?

Many content marketers reach a point where they are struggling to develop new content that is relevant to their website and KPIs. However, while it is possible to bloat your website with unnecessary content, this is typically due to a failure to properly readjust your content strategy over time.
By Natalie Thomas
13 Oct 2021

The Long-Term Value of Blog Posts

As a key element of many SEO efforts, marketers may wonder about how long blog posts retain their value. While there is no definitive answer, there are some consistent outcomes that can point us in the right direction to develop content with strong long-term value.
By Natalie Thomas
30 Sep 2021

Self-Inflicted Negative SEO: A Problem That Grows From Well-Intentioned Marketing Mistakes

It is important for any marketer to understand that SEO strategy necessarily differs substantially from other, more traditional marketing strategies. SEO typically employs a more gradual development strategy that promotes organic growth.
By Alex Mosher
17 Aug 2021

Creating Content for Your Target Audience

You already know who your target audience is. But you may not keep them in mind at all times when creating content. However, you can change this. All you have to do is look at your site through the eyes of your audience. If you don’t like what you see, then it may be time to “kill your darlings.”
By Michael Johnson
03 Aug 2021

How to Submit Blogs: Guest Posting Do’s and Don’ts

If you want to guest post, you should make sure to be direct, research the site's audience, provide valuable information, and show examples of your work.
By Francine Rodriguez
22 Jul 2021

Let's Talk About Spanish PPC

PAGES contributor, Francine Rodriguez, has us thinking outside of our customary box and shares reasons as to why Spanish PPC is a smart investment.