Content marketing and SEO go hand in hand, as content and links are the two most important factors for determining search rankings. These posts will teach you how to be more effective with your content marketing.
A blog gives companies an opportunity to work on their branding, establish themselves as an authority, and release company news directly to their clients and customers. However, a blog is only as powerful as the person wielding it; better to not blog at all than to have an out of date, poorly written, or lackluster blog. An ill-managed blog is as powerfully negative as a well-managed blog is positive.