Content Marketing

Content marketing and SEO go hand in hand, as content and links are the two most important factors for determining search rankings. These posts will teach you how to be more effective with your content marketing.

By MeghanCahill
06 Nov 2014

The Skinny on Thin Content and a Century’s Worth of ‘Bad Ads’

Talking about the state of ‘content marketing’ really begs the question: what’s the state of content itself?
By Brad Shorr
20 Oct 2014

The Art of Content Link Building

Content link building is an art and a science. This article focuses on the “art part” – composition. Why? Because no content link building program has a chance unless high-quality content is at the foundation.
By NicoleKohler
14 Jul 2014

How to Make Sweet Music with Harmonious Link Building and Content Marketing

But for all its newness, content marketing doesn’t make link building any less necessary. Where would your fantastic content be without links?
By Andrew Dennis
05 Jun 2014

Content Marketing is (Really) Hard

Content marketing is hard and it takes a balanced team of skilled individuals. While SEOs should be part of this team, they can't do content marketing alone
By Andrew Dennis
27 May 2014

Image Link Building in 5 Steps - Tutorial Tuesday

Are you including image link building in your SEO campaigns? You should be. Find out howto run an image link building campaign in 5 easy steps.
By CosetteJarrett
26 May 2014

Overcoming 5 Common Pitfalls in Your Guest Blogging Strategy

Spammy guest blogging will no longer do you any good, but guest blogging in its purest form is still a great way to build your organic SEO while gaining valuable exposure within your sphere.
By Jesse Stoler
09 Apr 2014

Is Content Still King? Can it Be uSERPed?

Bill Gates once crowned content as king of the internet. Are SEOs putting content at risk of being overthrown?
By Andrew Dennis
25 Mar 2014

Content Marketing is Better with Link Building

Often people invest their resources into only one channel - link building or content marketing. However, the two don’t have to be mutually exclusive.
By Cory Collins
16 May 2012

6 Characteristics of a Great Blog Post

A blog gives companies an opportunity to work on their branding, establish themselves as an authority, and release company news directly to their clients and customers. However, a blog is only as powerful as the person wielding it; better to not blog at all than to have an out of date, poorly written, or lackluster blog. An ill-managed blog is as powerfully negative as a well-managed blog is positive.