Content Marketing

Content marketing and SEO go hand in hand, as content and links are the two most important factors for determining search rankings. These posts will teach you how to be more effective with your content marketing.

By Andrew Dennis
11 Mar 2020

Queries and Results - Content Link Building (Part One)

Katie Wiese and Amethyst Tagney provide a peek behind the curtain of how content links are earned at Page One Power and share how to implement similar processes in your own campaigns.
By David White
09 Mar 2020

Using Social Media to Improve Your Digital PR & Link Campaigns

Today we're joined by David White, Director of Content Marketing at connective3. David shares his PAGES magazine article which discusses the various ways you can leverage social media to benefit digital PR and link acquisition.
By Andrew Dennis
26 Feb 2020

Page One Power Through the Years: A 10 Year Celebration

Page One Power is 10 years old! It's been an incredible ride here at P1P over the last 10 years, and I wanted to take this opportunity to look back at where the company started and how it has grown and changed over this time.
By Andrew Dennis
12 Sep 2019

A Guide to Creating Content for Traffic and Links

If your goal is to improve the organic performance of your site, you’ll need a healthy mix of content that can consistently earn links and content that can rank for targeted keywords. You need both types of content to reliably rank new pages and be successful in search.
By Norm Vogele
01 Aug 2019

Links Are Earned, Not Given: Why Your Content Isn't Link-Worthy (And How to Fix It)

Links are earned by offering content of value to an actual, specific audience. Your content doesn’t “deserve” links just for existing on the web; neither does your website. Create content worth linking to, then share it with relevant websites to earn links that matter.
By Norm Vogele
15 May 2019

Google is Not a Search Engine — It's an Advertising Platform

Google is an advertising platform first, and a search engine second. If you accept this simple truth, you will better understand how SEO can help you — and what a real SEO strategy actually means.
By Andrew Dennis
07 May 2019

Content Marketing and SEO: The Ultimate Content Strategy

Content marketing is creating content for humans, while SEO is creating organization and data for search engines. When integrated properly, can both make for a perfect content strategy?
By Thomas Swisher
26 Mar 2019

How to Audit Content Performance - Walkthrough and Free Template

It’s a good idea to audit your content’s performance if you have any important SEO or broader digital marketing initiatives in the works. In this post, you'll learn how to audit content performance and make sure your pages are supporting your online goals.
By Sloan Roseberry
02 Jan 2019

A Framework for Integrating SEO into Your Seasonal Marketing Strategy

This broadly-applicable framework for integrating seasonal campaigns can help you start developing a more strategic mindset toward search.
By Jordan Yocum
19 Sep 2018

Insights from Inbound 2018: An SEO's Perspective

Jordan Yocum from Page One Power recently attended Inbound 2018 and learned a lot about marketing and the sales process. In this post, he shares his major takeaways.