Content Marketing

Content marketing and SEO go hand in hand, as content and links are the two most important factors for determining search rankings. These posts will teach you how to be more effective with your content marketing.

By Matt Banner
17 Nov 2015

How To Track Your Content Marketing Campaign

Content marketing campaigns require strategic, intentional effort to achieve goals and KPIs. If you're struggling to justify your content marketing, check this post for tips on setting and tracking goals.
By Kate Smith
06 Oct 2015

Discovering Hashtags for Content Promotion with Hashtagify — Tutorial Tuesday

Welcome to another Tutorial Tuesday! Let’s talk hashtags. This week I’m going to walk you through a couple of nifty features in Hashtagify.me, which pulls data based on hashtag usage in Twitter and Instagram.
By Kate Smith
15 Sep 2015

Creating Graphics with Gimp — Tutorial Tuesday

Learn how to make a web image using Gimp for your blog, social media, or promotional campaigns.
By Gisele Navarro
14 Sep 2015

How NeoMam Uses Yesware To Win At Digital PR

Digital PR, SEO, and link building all rely on email outreach for campaign success. In this post, Gisele shares her experience with Yesware for email tracking and open rates.
By Andrew Dennis
01 Sep 2015

Using tchat.io for Twitter Chats – Tutorial Tuesday

Participating in Twitter chats is one of the best ways to engage with others online and grow your social influence, and tchat.io makes taking part in these chats simple!
By Cory Collins
10 Mar 2015

How To Create a Free Editorial Calendar Using Google Docs - Tutorial Tuesday

Hello and welcome to another edition of Tutorial Tuesday! Each and every week we demonstrate a step-by-step process, tool, or tactic useful to digital marketers.

This week I’ll be demonstrating how to create an editorial calendar—for free—using Google Docs.

By Tom Demers
16 Feb 2015

“Quadruple Win” Guest Posting: How to Add Value Like Ramit Sethi

Tom Demers details how to maximize value in your guest blogging to maximize your promotional opportunities and increase the likelihood of shares and links.
By Cory Collins
22 Jan 2015

Guest Blogging and Matt Cutts: One Year Later

It’s been a year and a day since Matt Cutts infamously called an end to guest blogging (for SEO). So where are we at now? Is guest blogging over, done, kaput? In a word: no.
By Andrew Dennis
06 Jan 2015

Using Twitter Analytics to Review Your Year on Twitter – Tutorial Tuesday

This week’s Tutorial Tuesday will delve into how you can use Twitter Analytics to review your past year on Twitter.
By MeghanCahill
06 Nov 2014

The Skinny on Thin Content and a Century’s Worth of ‘Bad Ads’

Talking about the state of ‘content marketing’ really begs the question: what’s the state of content itself?