Content Marketing

Content marketing and SEO go hand in hand, as content and links are the two most important factors for determining search rankings. These posts will teach you how to be more effective with your content marketing.

By Daniel Bagley
22 Apr 2020

Why Authentic Content Attracts an Audience (and Backlinks)

To truly capture an audience, your content must sizzle with authenticity and compelling insights on a consistent basis. Guest author Daniel Bagley walks through how to build this type of authentic content.
By Andrew Dennis
16 Apr 2020

How Does Linking to Your Blog Help Your Product Pages

While it may seem counterintuitive, linking to your content and informational pages is a better strategy for influencing the visibility of your product and service pages than trying to build backlinks directly to conversion pages.
By Andrew Dennis
14 Apr 2020

Queries and Results - Content Link Building (Part Two)

Harris McMullin, Katie Wiese, and Amethyst Tagney provide a peek behind the curtain of how content links are earned at Page One Power and share how to implement similar processes in your own campaigns.
By Andrew Dennis
11 Mar 2020

Queries and Results - Content Link Building (Part One)

Katie Wiese and Amethyst Tagney provide a peek behind the curtain of how content links are earned at Page One Power and share how to implement similar processes in your own campaigns.
By David White
09 Mar 2020

Using Social Media to Improve Your Digital PR & Link Campaigns

Today we're joined by David White, Director of Content Marketing at connective3. David shares his PAGES magazine article which discusses the various ways you can leverage social media to benefit digital PR and link acquisition.
By Andrew Dennis
26 Feb 2020

Page One Power Through the Years: A 10 Year Celebration

Page One Power is 10 years old! It's been an incredible ride here at P1P over the last 10 years, and I wanted to take this opportunity to look back at where the company started and how it has grown and changed over this time.
By Andrew Dennis
04 Oct 2019

Integrating SEO and PR: Best Frenemies

Why can't we be friends? Andrew Dennis walks us through how to take SEO and PR from frenemies to BFFs to help brands succeed online. We promise no singing.
By Julia McCoy
26 Sep 2019

How to Build a Content Strategy Foundation for Mighty Content Marketing

Julia McCoy explains how to build a content strategy foundation for mighty content marketing and creating a plan to avoid setbacks.
By Andrew Dennis
12 Sep 2019

A Guide to Creating Content for Traffic and Links

If your goal is to improve the organic performance of your site, you’ll need a healthy mix of content that can consistently earn links and content that can rank for targeted keywords. You need both types of content to reliably rank new pages and be successful in search.
By Norm Vogele
01 Aug 2019

Links Are Earned, Not Given: Why Your Content Isn't Link-Worthy (And How to Fix It)

Links are earned by offering content of value to an actual, specific audience. Your content doesn’t “deserve” links just for existing on the web; neither does your website. Create content worth linking to, then share it with relevant websites to earn links that matter.