Content marketing and SEO go hand in hand, as content and links are the two most important factors for determining search rankings. These posts will teach you how to be more effective with your content marketing.
This post focuses on two specific types of content that can help you achieve SEO success: linkable content and keyword-focused content, and asks SEO experts make the difficult decision of choosing between these two important types of pages.
User needs and search needs aren't mutually exclusive, there are easy ways to format your content for both the user and for search. Author Vince Neros shares a few examples of these strategies, why they work, and which sites are already using them—and winning.
You can’t create content designed to meet a KPI based on what you blindly assume searchers, your target audience, or your competitors are pursuing. Strategic content, designed to meet specific goals, must be backed up by valid data compiled from authoritative sources.
To truly capture an audience, your content must sizzle with authenticity and compelling insights on a consistent basis. Guest author Daniel Bagley walks through how to build this type of authentic content.
While it may seem counterintuitive, linking to your content and informational pages is a better strategy for influencing the visibility of your product and service pages than trying to build backlinks directly to conversion pages.
Harris McMullin, Katie Wiese, and Amethyst Tagney provide a peek behind the curtain of how content links are earned at Page One Power and share how to implement similar processes in your own campaigns.
Today we're joined by David White, Director of Content Marketing at connective3. David shares his PAGES magazine article which discusses the various ways you can leverage social media to benefit digital PR and link acquisition.
Page One Power is 10 years old! It's been an incredible ride here at P1P over the last 10 years, and I wanted to take this opportunity to look back at where the company started and how it has grown and changed over this time.