Content Marketing

Content marketing and SEO go hand in hand, as content and links are the two most important factors for determining search rankings. These posts will teach you how to be more effective with your content marketing.

By Andrew Caldwell
07 Jul 2023

Why Learning to Search Makes You a Superior Marketer

Learn the art of effective online searching to enhance your content strategy and stay ahead in the digital age. Unlock valuable insights and access accurate information with critical thinking and determination.
By Debbie Arcangeles
07 Jul 2023

Why Real Writers Are Still Essential

The increasing popularity of AI can be intimidating for writers. Learn why skilled human writers remain essential and how they can continue to give businesses an edge over their competitors.
By Natalie Thomas
06 Jul 2023

Tips for Taking Feedback

Taking criticism and effectively applying feedback is a difficult part of many jobs, including content creation. However, if you can learn to do it, the quality of your work is likely to drastically improve.
By Debbie Arcangeles
05 Jul 2023

Create Better Content for Your Company Blog

Struggling to stand out from millions of other blogs? Learn why your company blog may not achieve the desired results and how to change that.
By Natalie Thomas
05 Jul 2023

Jargon Is Bad for Your Content & Readers

While jargon has its uses, it is best to avoid it in many circumstances. Overusing jargon can throw a wrench in communication and understanding as often as it can facilitate it.
By Craig Giangiulio
07 Feb 2023

How Useful Is Gated Content for Lead Generation?

Gated content can be highly useful for lead generation, but is not beneficial in every case. Here, we discuss the advantages of gated content, explain when digital marketers should consider including it in their strategy, and describe best practices for creating it.
By Alex Borup
27 Dec 2022

Why Trendy Design Doesn’t Always Produce Good SEO

Both SEO and web design are important for your website’s overall success. However, there are repercussions for those who implement the two absentmindedly. Unfortunately, following design trends isn’t enough to avoid this. You must know the basics of SEO, as well.
By Jesse Weber
26 Oct 2022

SEO Best Practices for Product Reviews

Google’s recent product review updates may affect sellers, bloggers, and influencers who publish reviews, affiliate links, or similar content. To continue writing reviews that rank in search results, learning SEO best practices for product reviews is more important than ever.
By Nikki Stavile
14 Sep 2022

What Cookiepocalypse Means for Digital Marketing

Google has announced that third-party cookies — a long-time internet staple and a core piece of modern digital marketing — will be going away. So what does cookiepocalypse mean for online advertising and SEO?
By Debbie Arcangeles
29 Aug 2022

5 Ways Influencer Marketing Can Influence Your SEO

When done correctly, influencer marketing can be a great way to improve your SEO. By cultivating relationships with high-quality influencers in your industry, you can get your content in front of more eyeballs, resulting in better rankings and more traffic.