Understanding how your audience searches online is essential to building the types of pages they want, and this takes keyword research. These posts will give you the tools necessary to identify the terms and phrases that are important to your customers.
Many spaces in organic search are highly competitive, making it difficult for newer companies to rank in them. Long-tail keywords can help you to earn traffic in competitive spaces while setting you up to achieve your long-term SEO goals.
Measuring keyword density — or how frequently target terms appear on a page — is a poor, outdated approach to SEO. Where you place keywords and how well searcher intent is addressed both count for much more.
Analyzing competitors empowers you to learn from their mistakes and allocate your budget wisely. Regular analytical work gives you an understanding of how your competitors think, and positions you to counter their tactics. Competitive analysis is particularly important for SEO success.
Prioritizing and organizing keyword opportunities is the most difficult, and important, part of SEO keyword research. Prioritizing low-difficulty, high-reward keywords primes an SEO campaign for success by maximizing ROI for optimization efforts. This post explains how to prioritize the right SEO keywords and achieve the results you want.
A detailed walk through on how to use SEMrush for keyword research to identify meaningful content and organic traffic opportunities. Learn how SEO agencies quickly identify the best-performing competitor content and gaps for their clients to win in search.
Keyword analysis is an essential part of any SEO strategy. Simply identifying which keywords and phrases are important to your website is not enough — you must analyze keywords to find where valuable opportunities lie and determine the path of least resistance. Keyword analysis involves identifying potential opportunities based on searcher intent, search volume, difficulty or competition, related SERP features, and ranking pages.
A seed list is the baseline keywords and phrases most relevant to your business. This list of keywords provides the foundation for all of your expanded keyword research. Effective keyword research starts by building a thorough seed list to ensure no core opportunities are missed moving forward. This post will show you how to build a seed list for keyword research.