Advanced Link Building

Link Building is one of the most controversial aspects of SEO, yet one of the best ways you can promote your content/brand.

While there are numerous link-building strategies to deploy two main strategies stand out really well:

Guest Posting
Broken link building (BLB)

In previous editions of Tutorial Tuesday we’ve discussed using advanced search modifiers for finding brand mentions and EDU link prospects, and to track a competitor’s guest blogging campaign. In fact, there are a number of different ways you can leverage advanced search strings for link building, and today I would like to walk through how to use them for finding worthwhile directories.

A forum link has potential to send decent, qualified referral traffic your way. But more importantly, building a forum link still leads to exposure to a niche audience. Forum link building will also compel you to spend time interacting and engaging with users interested in your niche. It’s relationship building

Leveraging new audiences is incredibly important in online marketing. New audiences mean more exposure for your content, brand, and company. Improving brand exposure is always a marketing win, and increased exposure can also equate to more links.

Demonstrating your authority within your niche can be very powerful. Cultivating a reputation of authority for your company, brand, or employees develops trust with existing customers and can also attract new clients.

Almost daily, I run into the problem of having to manually copy and paste each site into my browser address bar to evaluate each website to determine if it is a possible target. That’s why I want to share a method I've used to quickly create a Prospecting list in BuzzStream with a list of unlinked URLs.

Brand mentions are when someone on the web talks about or mentions your company or brand. These mentions can often be leveraged for natural and worthwhile links as your brand is already being referenced. Finding brand mentions should absolutely be a consideration in your link building campaign.

In this step by step tutorial we cover link reclamation by finding links pointing to 404 pages on your website via Google Webmaster Tools.

Link building is no longer a one-off marketing cost that you can fire and forget. Link building needs to be intelligently and appropriately directed; link building needs to be an accurate representation of your company.

In my mind, Ego Bait is really just about attempting to engage influencers to further amplify your work and build links. It's a very basic marketing/psychology principle - the element of reciprocity. If you positively feature another person, they're more likely to return the favor. In this case, through social media shares and maybe even a link.