Advanced Link Building

Link building is both an art and a science, requiring creative thinking and technical skills. Check out these posts on advanced link building strategies to level up your abilities.

By Lesley Vos
27 Mar 2018

Nofollow Links: Are They Worth Your Time?

There's a debate in the SEO industry over the value of nofollow links. Some believe they are useless because they don't pass equity, while others argue they still drive traffic and other engagement signals. So what are the benefits, if any, of nofollow links and are they worth your time? Let's find the answer once and for all.
By Tim LeGore-Hand
13 Mar 2018

Planning a Link Building Campaign: How to Organize Your Efforts

Before launching a link building campaign you need to start with a plan in order to discover opportunities and gauge progress. Planning is how link building teams explore options to kick-start a campaign, and identify options that will be available over the long-term.
By Emily Johnson
12 Feb 2018

Should I Pitch Them? A Guide To Finding High-Quality Websites For Guest Blogging

In order to receive benefits from guest posting, you should publish content on high-quality, legitimate websites. But how do you find them? It's simple - analyze websites based on authority, linking policies, user experience, security, and engagement.
By Cory Collins
30 Dec 2017

How to Monitor New Backlinks in Google Webmaster Tools (Search Console) for Negative SEO - Tutorial Tuesday

Hello and welcome to another Tutorial Tuesday.
Negative SEO has been in the news lately with extortion attempts happening to several large name SEOs, specifically Dejan SEO and Web Gnomes.

By Cory Collins
28 Dec 2017

2014 Link Building Success Stories - SEO Experts Share Their Stories

Welcome to our second annual edition of our Link Building Success Stories post! This year we interviewed 40+ experts on their best link building story.
By Cory Collins
27 Dec 2017

2013 Link Building Success - 50 Experts Share their Stories

50 link building experts share their best success story.
By Cory Collins
14 Nov 2016

Link Building: The Foundation Technique

Cory Collins shares his favorite tactic to build links for new clients: the Foundation Technique. It's a common sense approach to content promotion for links.
By Cory Collins
13 Sep 2016

How to Review Backlinks with Majestic the Backlink Explorer – Tutorial Tuesday

Learn how a professional link builder does a quick analysis of a website's backlinks with Majestic in this step-by-step tutorial.
By Andrew Dennis
31 Aug 2016

Developing the Link Building Skillset

Link building requires a particular set of skills, and developing these skills to a professional level involves specialized training.
By Andrew Dennis
27 Jul 2016

Link Building Campaigns: Strategy Development (2017)

Link campaigns require customized strategy. In this post I cover step by step how to research and develop a link building campaign, step by step.